Brokers show empty, unfinished commercial space to potential tenants every day. Nothing unusual there. But the broker team representing Equity Office for 5 Bryant Park (formerly 1065 Avenue of the Americas) had a different plan when it came to showing and marketing the 9th floor of this trophy office building. So they hired us.
“There is no better test of an advertisement than whether or not it actually sells the product! In fact, it is the only true way of determining if your advertisement works.”
— John Caples, Advertising Hall of Fame
Truer words have rarely been spoken in marketing circles. Read More