5 Bryant Park is a premier office tower in Midtown Manhattan, featuring impressive views of Bryant Park. The leasing team at Equity Office hired Pace when several floors became available in this trophy building, to help market the space to brokers and potential tenants. The client presented us with three very distinct challenges – and three tremendous opportunities to create some fun and impactful work!
“When a client comes to us with a product, he is, in effect, giving us a problem to be solved… Some of the biggest advertising mistakes are people who imagine they know what the problem is, or they’re not even thinking about it; they’re just coming up with that brilliant idea and trying to force the problem to fit it.” (Mary Wells Lawrence)
What a great, insightful comment from legendary advertising executive, Mary Wells Lawrence. Lawrence was the founding president of Wells Rich Greene (WRG), an agency known for its creative, innovative, and revolutionary work. A bit of a revolutionary herself, Lawrence was the first female CEO of a company listed on the NY Stock Exchange. Read More