Monthly Archives

September 2016

What’s in a Name?

By | Branding & Marketing, Pace Expertise, Pace Services, Pace Updates: News, Info & Fun Stuff About Us

NAMING

pace-blog_namingNaming is a challenging but critical component in branding a project or a company. It’s a service we offer our clients and something we do frequently – in fact, we’ve been naming things for decades. Naming is fun, but it can also be frustrating when you’re on your 18th round of names and still nothing has resonated with the client. But when you find that “magic” name – the one that sticks, the one the client loves, the one that’s right… it’s a satisfying feeling and it shapes the direction for all marketing endeavors to follow.

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Everyone Should Really be More Social

By | Pace Expertise

Today, almost two thirds of the American adult public get news from social media (Forbes). Facebook alone has more than 50 million active business pages on its platform. Social media is everywhere we look, which is exactly why we love managing social campaigns for our clients. Our team is constantly creating, posting, and sharing engaging content that will set our clients apart.

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