Monthly Archives

August 2017

28 East 28th Street: Big Space Requires Big Ideas

By | CRE Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services

Pace Blog_28 East 28th logo28 East 28th Street: Big Space Requires Big Ideas

Our client, George Comfort & Son, has a BIG challenge – and a very unique opportunity: how to market a HUGE block of space at 28 East 28th Street in NoMad.

This is the first time in 20 years that such a monumental block of space came available in the building. With a contiguous block of 377,583 rsf on 8 floors of 55,000 and 33,000 rsf, this is ideal headquarters space. Comfort entrusted Pace to deliver some logical, magical solutions to get the attention of brokers and make them realize the tremendous potential of this space. We love a good challenge – and here’s what we came up with…

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Lesley Lisser of Invesco Real Estate: A Common Ground Conversation

By | Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Lesley Lisser

Lesley Lisser is Director, Asset Management at Invesco Real Estate. She was kind enough to spend some time with us discussing her career and her perspectives on women in real estate, as part of our Common Ground campaign for Gender Equality. We’re pleased to be able to shine a spotlight this year on so many trailblazers like Lesley. These women have paved the way for others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

Lesley Lisser headshot_Pace Blog_Common Ground

Lesley Lisser

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Best Social Media Networks for Commercial & Residential Real Estate

By | Branding & Marketing, CRE Marketing, Pace Services, Residential Real Estate Marketing

Pace Blog_Social Media OptionsWe’re often asked by clients, both in the commercial and residential real estate realms, what we think are the best social media networks for them to use for their businesses. It’s a good question – and a legitimate concern today, with so many social outlets available… and so many others that have come and gone! We’re sort of past the point where clients are asking us if they should even be on social media. These days, it’s pretty well understood and accepted that they need to be there. The big question is WHERE should they be? Read More