Monthly Archives

March 2018

A Common Ground Conversation with Jill Lotenberg

By | Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate | No Comments
photo of professional photographer Jill Lotenberg for Pace Common Ground campaign

Jill Lotenberg

We’re pleased to present the latest interview in our Common Ground campaign for Gender Equality, featuring Jill Lotenberg.

Jill is an innovative, award-winning commercial photographer, renowned for her work in commercial real estate and many other fields. She has hung out of helicopters to capture aerial views of NY properties and steadied her camera to capture many iconic buildings and varied subjects. And like all of our Common Ground trailblazers, she is a true pioneer in so many ways.

It’s our honor to focus our lens on women like Jill, who are anything but common! They have paved the way for so many other women to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

Read More

How We Helped The Bristol Score Big with Super Bowl Spots

By | New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates: News, Info & Fun Stuff About Us, Residential Real Estate Marketing | No Comments

Historic Condo Teams Up & Wins Big with Pace

Logo for The Bristol Palm Beach condominium for Pace blogThe Bristol Palm Beach was designed to be the most luxurious waterfront condominium tower to ever overlook exclusive Palm Beach Island. Kudos to developer Flagler Investors LLC. Through their expertise and extraordinary vision, they assembled the perfect team of architects and designers to bring Palm Beach something it has never seen before. When Flagler engaged Pace to help brand and market this visionary project, only a few sales were completed. Our objective was to launch the project going into the Palm Beach season. Then, to carry that momentum through a range of advertising and marketing initiatives that would help lead The Bristol from groundbreaking to sellout. Three seasons – and three Super Bowl spots – later, this historic property has been topped off and is 90% sold out. It has also set its share of records along the way.

Here’s what we did to help Flagler crank up the sales…

Read More