Monthly Archives

May 2018

321 at Water’s Edge: Dripping Our Way to Success in Fort Lauderdale

By | Branding & Marketing, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Residential Real Estate Marketing

Digital Drip Campaign Delivers Hot Leads for Boutique Condominium on Fort Lauderdale Beach

321 at Waters Edge logo_Pace blogHow do you generate well-qualified leads for a boutique building of only 23 condominium residences priced from $2 million? That was our challenge, as the Agency of Record for SobelCo’s first luxury condominium, 321 at Water’s Edge. We strategized and quickly recognized that a finely tuned digital drip campaign would do the job. (A drip campaign delivers automated sets of emails and digital ads based on specific timelines or user actions.) Read on to learn how we did it… Read More

A Common Ground Conversation with Linda Alexander

By | Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

We are pleased to present the latest feature in our Common Ground campaign for Gender Equality, spotlighting Linda Alexander.

Linda Alexander Headshot_Pace Common Ground Blog

Linda Alexander

Linda Alexander is Founder and President of Alexander Marketing. Alexander Marketing is a full-service public relations firm specializing in real estate and related markets. This includes residential, commercial, retail, hospitality, construction, new development, architecture, and interior design.

Like all of our Common Ground women, Linda has blazed a successful trail for so many others to follow. What a delight to talk with her for our Common Ground campaign! We encourage you to take a few moments to watch her video responses and comments. It’s inspiring to hear about her career, her role models, and her advice and encouragement for other women.

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Honoring Leading Ladies with the Mann Charitable Foundation

By | Awards & Honors, Common Ground: Gender Equality, Pace Updates: News, Info & Fun Stuff About Us, Trailblazers: Pioneering Women in Real Estate

We were pleased to attend and be part of The Mann Charitable Foundation‘s 2nd Annual Leading Ladies event on May 7th in Manhattan, held to honor some impressive women in the apparel, real estate, hedge fund, and banking industries. Our own Pace CEO, Cara Faske served as co-chair for this special evening, which was hosted by our good friend Jeff Mann, Director of the Mann Foundation. Read More