Monthly Archives

August 2018

Team Pace Boca Raton.

Pace Advertising Named Top 10 Agency in South Florida

By | Ad Industry News, Awards & Honors

Pace was ranked number 10 on the South Florida Business Journal’s list of Top 20 advertising agencies in Miami, Fort Lauderdale, and Palm Beach metro areas. To get a deeper look at one of South Florida’s top ad agencies, the Business Journal interviewed Pace President Diana Riser. The article, which was written by Data Reporter Jessica Bryant, originally appeared on BizJournals.com but you can read it in full right here.
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4 Ways to Reach Millennials

By | A Fresh Look at Advertising, Branding & Marketing

Whether you call them Millennials or Generation Y, this diverse group could be your new target market. Born between 1980 and 2000, Millennials are ripe to be lifelong loyal customers to whichever business understands them the best.

Millennials on their devices_Pace Blog_2018Totaling over 87 million individuals, Millennials already outnumber Baby Boomers.1 Within five years, they will be half the workforce and will represent one-third of all retail spending.2 Though Millennials may not seem like your business’s prototypical demographic, they offer a tremendous opportunity for brands that know how to reach them. Read More

The State of Digital

By | Ad Industry News, WPP Spotlight

Global online media consumption set to overtake TV in 2018 for the first time

State of Digital_Pace Blog_Cover image_WPP-GroupMGroupM logo_Pace blog_state of digitalOur WPP sister agency GroupM, the world’s largest media investment management group, generates a series of publications forecasting global media marketplace futures. Recently, GroupM released their State of Digital report, focusing on the impact of technology and digital capabilities on consumers and advertisers. We thought some of their findings were worth sharing here. Read More