Alicia Popper: Blazing a Trail for Women in Real Estate

Our Common Ground campaign for Gender Equality continues! We’re proud to salute another pioneering woman in real estate: Alicia Popper. Alicia is Executive Vice President at PBC USA Real Estate, a real estate investment vehicle with over $2B in assets. Like all of our Common Ground women, Alicia has paved a successful path for so many others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

Alicia Popper headshot for Pace Common Ground Blog post

Alicia Popper

Alicia Popper, Executive Vice President  – PBC USA Real Estate

PBC USA logo_Alicia Popper blog for Pace Common GroundPBC USA is the US operation of Property & Building Corp. and a member of the IDB Group, one of Israel’s oldest, largest and leading construction companies. As Executive Vice President, Alicia heads up leasing, construction and operations for the real estate investment firm. With over $2B in assets, PBC USA is actively pursuing acquisitions, joint ventures and other investment opportunities in all real estate asset classes across primary and secondary US markets. Among her many accomplishments at PBC USA, Alicia oversaw an ambitious $22 million capital improvement campaign at 452 Fifth Avenue. This Class A, 865,000-square-foot office tower was the former headquarters for HSBC – and Alicia helped transform it into a successful multi-tenant building.

What a delight to chat with Alicia for our Common Ground campaign. It was great to hear about her career, her role models, and her advice and encouragement for other women! Click on any or all of the videos below to watch.

Q: How did you get your start in the real estate industry?

Q: Did you or do you have any role models in the industry, or someone who influenced you in a significant way in the field?

Q: What advice would you give to women who may be starting out, trying to break in, or trying to advance in the field?

Q: As part of our campaign for gender equality, we’re working with Bottomless Closet, a non-profit that helps disadvantaged women who are transitioning from unemployment and public assistance into the workplace. Do you have any words of encouragement or advice for these women who are attempting to find work and establish a career – in any field – in spite of severe hardship?

Q: Last question, on a more lighthearted note: tell us the last great book you read or show you binged…

A big THANK YOU to Alicia Popper for being part of our Pace Common Ground Trailblazers feature! Stay tuned for our next Common Ground feature, as we continue to share this campaign for Gender Equality.