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Pace and Harvest Pointe Take Home The Gold

By | Awards & Honors

We’re proud to announce that Pace took home three awards at the 2019 NAHB International Builders’ gala on behalf of our client, Harvest Pointe. The two gold awards were for best 55+ print ad and best 55+ brochure, while the silver award was for best 55+ overall strategy/campaign.

Since Harvest Pointe is the only new 55+ residential development on Long Island’s North Fork, we knew that our campaign had to be equally unique. Our strategy was to capture the quaint charm and country ambiance of the North Fork, blended with the style and sophistication of Harvest Pointe.

The result, beyond these three awards, has been tremendous. In less than 12 months of active marketing, Phase I of the development is already 90% sold. We’re thankful to have such a visionary client and we look forward to creating more award-winning work that pushes this incredible community to closeout.

If you have a new project that requires award-winning ideas, click here and contact us to learn how we can help.

Pace Common Ground: A Conversation with Kenne Shepherd

By | Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate
Pace Common Ground Kenne Shepherd

Kenne Shepherd

We’re proud to salute another pioneering woman in real estate, as part of our ongoing Pace Common Ground campaign for Gender Equality. Kenne Shepherd is a leading architect and interior designer known for creating elegant, sophisticated environments for international and US-based commercial and private clients. Founder and Director of Kenne Shepherd Interior Design Architecture PLLC, Kenne has established a full-service firm that responds to the unique character and needs of her clients, designing spaces that express their essence through a seamless integration of architecture and interior design.

Like all of our Pace Common Ground trailblazers, Kenne has paved a successful path for so many other women to follow. We encourage you to take a few moments to view her videos and to hear her inspiring comments and encouraging words!

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36 East 57th Street: A House of Business Like No Other

By | Branding & Marketing, CRE Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services

432 Park Avenue is one of NYC’s most recognizable buildings–and one of the tallest residential buildings in the western hemisphere. At the base of this iconic tower is 36 East 57th Street and 40 East 57th Street. This elegant new boutique building offers sophisticated office floors and retail space respectively. The prestigious midtown location, directly across from The Four Seasons Hotel, is ideal for high-end office and retail tenants. Pace was hired to create the brand and to market this spectacular new space.

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Lori Sokol: Blazing a Trail for Women in Real Estate

By | Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate
Pace Common Ground Lori Sokol

Lori Sokol

We’re proud to share the latest in our Pace Common Ground campaign for Gender Equality. This time out, we salute entrepreneur, scholar, and psychologist Lori Sokol, Ph.D. Lori is Executive Director of Women’s eNews, an award-winning, non-profit digital news service that provides coverage about the most crucial issues impacting women and girls throughout the world. She is also a writer, journalist, and publisher, involved for many years with the real estate industry. And like all of our Common Ground women, Lori has paved a successful path for so many others to follow.

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Pace Common Ground: A Conversation with Daria Salusbury

By | Common Ground: Gender Equality, CRE Marketing, Trailblazers: Pioneering Women in Real Estate

We’re proud to salute another pioneering woman in real estate, as part of our ongoing Pace Common Ground campaign for Gender Equality. Daria Salusbury is the founder, President & CEO of Salusbury & Co., a premiere real estate development, branding, and marketing firm. Like all of our Pace Common Ground trailblazers, Daria has paved a successful path for so many other women to follow. We encourage you to take a few moments to view Daria’s videos, to hear her inspiring story and encouraging words!

 

Daria Salusbury photo for Pace Common Ground campaign

Daria Salusbury

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Pace Goes for the Gold for CREW New York Milestone Gala

By | Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates: News, Info & Fun Stuff About Us

A Milestone Event. A Major Campaign.

CREW NY logo for Pace blogOn October 4th, CREW New York, the leading organization for professional women in commercial real estate in New York City, celebrated its milestone 40th anniversary with a spectacular gala at the Edison Ballroom in Midtown Manhattan. To brand, market and promote the event across all channels, the organization chose us as its partner.

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By George: Pace Copywriter Moonlights as Best-Selling Author

By | Pace Updates: News, Info & Fun Stuff About Us, The Faces of Pace: Our People
Pace Blog George N. Aslanian author Big Money Cash

George N. Aslanian

We’ve always been impressed with the great work produced by our Pace copywriter, George N. Aslanian. As an award-winning copywriter and Google Certified digital marketer, George has a knack for crafting conceptually driven campaigns that tell intriguing brand stories across multiple platforms. That’s a fancy way of saying “he writes good ads” (and emails, brochures, videos, websites, and all other forms of marketing material).

Now, we’re delighted to share another title of George’s: best-selling author! We are proud to report that George is the author of the Amazon best-selling short crime story collection, Sunshine & Misery. When the first installment of this series, titled “Big Money Ca$h,” was published this past August, it was the #1 new release in Amazon’s Kindle Store. Read More

Team Pace Boca Raton.

Pace Advertising Named Top 10 Agency in South Florida

By | Ad Industry News, Awards & Honors

Pace was ranked number 10 on the South Florida Business Journal’s list of Top 20 advertising agencies in Miami, Fort Lauderdale, and Palm Beach metro areas. To get a deeper look at one of South Florida’s top ad agencies, the Business Journal interviewed Pace President Diana Riser. The article, which was written by Data Reporter Jessica Bryant, originally appeared on BizJournals.com but you can read it in full right here.
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The State of Digital

By | Ad Industry News, WPP Spotlight

Global online media consumption set to overtake TV in 2018 for the first time

State of Digital_Pace Blog_Cover image_WPP-GroupMGroupM logo_Pace blog_state of digitalOur WPP sister agency GroupM, the world’s largest media investment management group, generates a series of publications forecasting global media marketplace futures. Recently, GroupM released their State of Digital report, focusing on the impact of technology and digital capabilities on consumers and advertisers. We thought some of their findings were worth sharing here. Read More