Leading Real Estate Marketing Firms Sun & Moon and Pace Join Forces

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Industry Legends Madelyne Kirch and Cara Faske To Partner Under Pace Umbrella

New York, NY – August 1, 2019 – Madelyne Kirch, President of Sun & Moon Marketing Communications, and Cara Faske, CEO of Pace Branding & Marketing, announced that two of the leading firms in the world of real estate marketing will join forces under the Pace umbrella.

Sun & Moon, which celebrated its 25th anniversary in January, has created some of the most iconic real estate marketing campaigns in the industry’s history including the creation of and three-decade marketing support for the Hudson Square neighborhood and marketing support for the initial repositioning of the SL Green Realty Corp. portfolio. Work by the firm includes strategic marketing and branding for clients across the real estate spectrum from publicly-traded REITs, institutional investors, private equity firms, individual owners, and non-profit organizations to the great real estate families of New York and most major commercial brokerage firms. Its star-studded client roster includes Alchemy Properties, Brandywine Realty Trust, Edge Funds, Fisher Brothers, Handler Real Estate, Jack Resnick & Sons, Rose Associates, Taconic Investment Partners and Williams Equities. The firm’s founder is recognized for her industry contributions, having served locally in leadership roles for Commercial Real Estate Women (and its predecessor the Association of Real Estate Women) and nationally for the Urban Land Institute. In July she was recognized for the second consecutive year as a Bisnow Woman of Influence.

Pace was founded in 1954 and is led by Faske and the company’s president, Diana Riser. A WPP company for many years, Faske and Riser took the company private in December and now own it independently. Headquartered in New York it has an expanded presence with three offices in Florida, as well. Pace has an historic leadership position in real estate marketing, having created campaigns for Harry Helmsley and recently for developers and owners including Boston Properties, George Comfort & Sons, L&L Holding, Vanbarton Group and Youngwoo & Associates. The firm has been the marketing force behind successful leasing campaigns for 452 Fifth, 575 Lexington, the offices and retail at 432 Park and Dock 72. In addition to real estate, the Pace client roster features healthcare, travel/tourism and education. Prior to helming Pace, Ms. Faske was the founder of Cara Martin, a successful full-service advertising and branding agency. The company is also recognized for its Common Ground initiative, which highlights women of accomplishment – “Trailblazers” – of the CRE world.

“We are proud to welcome Madelyne and the Sun & Moon team to Pace, to blend and fortify our creative and account teams into the premier agency serving the real estate industry,” Ms. Faske said. “By deploying our deep knowledge of the real estate ecosystem and our shared vision for what an agency should be for all our stakeholders – staff, clients, media, vendors and colleagues – we will always strive to add value to clients across the real estate spectrum.”

Adds Ms. Kirch, “Cara and I have been longtime friends and at times friendly competitors, and I have enormous respect for her deep knowledge of real estate, passion for our industry and dedication to her clients. I look forward to actively continuing my career alongside she and Diana to build upon both firms’ reputations, capitalizing on our synergies and strengths, and making a great home for our respective teams of talented staff.”

Pace and Harvest Pointe Take Home The Gold

By Awards & Honors

We’re proud to announce that Pace took home three awards at the 2019 NAHB International Builders’ gala on behalf of our client, Harvest Pointe. The two gold awards were for best 55+ print ad and best 55+ brochure, while the silver award was for best 55+ overall strategy/campaign.

Since Harvest Pointe is the only new 55+ residential development on Long Island’s North Fork, we knew that our campaign had to be equally unique. Our strategy was to capture the quaint charm and country ambiance of the North Fork, blended with the style and sophistication of Harvest Pointe.

The result, beyond these three awards, has been tremendous. In less than 12 months of active marketing, Phase I of the development is already 90% sold. We’re thankful to have such a visionary client and we look forward to creating more award-winning work that pushes this incredible community to closeout.

If you have a new project that requires award-winning ideas, click here and contact us to learn how we can help.

Pace Common Ground: A Conversation with Kenne Shepherd

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate
Pace Common Ground Kenne Shepherd

Kenne Shepherd

We’re proud to salute another pioneering woman in real estate, as part of our ongoing Pace Common Ground campaign for Gender Equality. Kenne Shepherd is a leading architect and interior designer known for creating elegant, sophisticated environments for international and US-based commercial and private clients. Founder and Director of Kenne Shepherd Interior Design Architecture PLLC, Kenne has established a full-service firm that responds to the unique character and needs of her clients, designing spaces that express their essence through a seamless integration of architecture and interior design.

Like all of our Pace Common Ground trailblazers, Kenne has paved a successful path for so many other women to follow. We encourage you to take a few moments to view her videos and to hear her inspiring comments and encouraging words!

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36 East 57th Street: A House of Business Like No Other

By Branding & Marketing, CRE Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services

432 Park Avenue is one of NYC’s most recognizable buildings–and one of the tallest residential buildings in the western hemisphere. At the base of this iconic tower is 36 East 57th Street and 40 East 57th Street. This elegant new boutique building offers sophisticated office floors and retail space respectively. The prestigious midtown location, directly across from The Four Seasons Hotel, is ideal for high-end office and retail tenants. Pace was hired to create the brand and to market this spectacular new space.

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Lori Sokol: Blazing a Trail for Women in Real Estate

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate
Pace Common Ground Lori Sokol

Lori Sokol

We’re proud to share the latest in our Pace Common Ground campaign for Gender Equality. This time out, we salute entrepreneur, scholar, and psychologist Lori Sokol, Ph.D. Lori is Executive Director of Women’s eNews, an award-winning, non-profit digital news service that provides coverage about the most crucial issues impacting women and girls throughout the world. She is also a writer, journalist, and publisher, involved for many years with the real estate industry. And like all of our Common Ground women, Lori has paved a successful path for so many others to follow.

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Pace Common Ground: A Conversation with Daria Salusbury

By Common Ground: Gender Equality, CRE Marketing, Trailblazers: Pioneering Women in Real Estate

We’re proud to salute another pioneering woman in real estate, as part of our ongoing Pace Common Ground campaign for Gender Equality. Daria Salusbury is the founder, President & CEO of Salusbury & Co., a premiere real estate development, branding, and marketing firm. Like all of our Pace Common Ground trailblazers, Daria has paved a successful path for so many other women to follow. We encourage you to take a few moments to view Daria’s videos, to hear her inspiring story and encouraging words!

 

Daria Salusbury photo for Pace Common Ground campaign

Daria Salusbury

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