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Pace Advertising Named Top 10 Agency in South Florida

By | Ad Industry News, Awards & Honors

Pace was ranked number 10 on the South Florida Business Journal’s list of Top 20 advertising agencies in Miami, Fort Lauderdale, and Palm Beach metro areas. To get a deeper look at one of South Florida’s top ad agencies, the Business Journal interviewed Pace President Diana Riser. The article, which was written by Data Reporter Jessica Bryant, originally appeared on BizJournals.com but you can read it in full right here.
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4 Ways to Reach Millennials

By | A Fresh Look at Advertising, Branding & Marketing

Whether you call them Millennials or Generation Y, this diverse group could be your new target market. Born between 1980 and 2000, Millennials are ripe to be lifelong loyal customers to whichever business understands them the best.

Millennials on their devices_Pace Blog_2018Totaling over 87 million individuals, Millennials already outnumber Baby Boomers.1 Within five years, they will be half the workforce and will represent one-third of all retail spending.2 Though Millennials may not seem like your business’s prototypical demographic, they offer a tremendous opportunity for brands that know how to reach them. Read More

The State of Digital

By | Ad Industry News, WPP Spotlight

Global online media consumption set to overtake TV in 2018 for the first time

State of Digital_Pace Blog_Cover image_WPP-GroupMGroupM logo_Pace blog_state of digitalOur WPP sister agency GroupM, the world’s largest media investment management group, generates a series of publications forecasting global media marketplace futures. Recently, GroupM released their State of Digital report, focusing on the impact of technology and digital capabilities on consumers and advertisers. We thought some of their findings were worth sharing here. Read More

Office Amenities in 2018: What’s New & Hot

By | CRE Marketing
“The space is great, but is there a coffee bar and wine lounge?”

office amenities - sign touting office space for leaseLook through a commercial real estate (CRE) industry publication or website these days, like Bisnow, The Commercial Observer, South Florida Business Journal, Real Estate Weekly, or The Real Deal, and you’ll see ad after ad touting available office space. We know, because we create a lot of those ads! That’s nothing new. But lately, one of the things you’ll notice about these ads is how many of them are promoting the variety and uniqueness of a building’s office amenities.

We work with many developers, commercial and residential. So we understand the importance of marketing amenities. But the practice of developing and marketing unique office amenities to potential commercial tenants has really been a recent trend – and it’s taking off like a rocket.

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Cara Faske: One of Real Estate Weekly’s 2018 “Leading Ladies”

By | Awards & Honors, Media Spotlight: Pace in the News, Pace Updates: News, Info & Fun Stuff About Us, The Faces of Pace: Our People, Trailblazers: Pioneering Women in Real Estate
Cara Faske_Real Estate Weekly Leading Lady 2018

Cara Faske, CEO – Pace

We’re proud to share that our own Cara Faske, CEO of Pace, was selected as one of Real Estate Weekly’s “Leading Ladies 2018.” Cara was featured in print and online with several other women who have made their mark in the real estate industry.

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Colleen Wenke: Blazing a Trail for Women in Real Estate

By | Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

We’re proud to continue our Pace Common Ground campaign for Gender Equality! This time, we salute another pioneering woman in real estate: Colleen Wenke. Colleen is Senior Vice President, Head of Development and Construction at Taconic Investment Partners. Since beginning her career at Taconic in 2001, she has been responsible for or directly involved in developing or repositioning over 2 million square feet of commercial space. And like all of our Common Ground women, Colleen has paved a successful path for so many others to follow.

Colleen Wenke_Pace Common Ground Headshot

Colleen Wenke

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Naming & Rebranding for CRE

By | Branding & Marketing, CRE Marketing

Naming_Pace Blog_brand-nameOne of our favorite things to do as a creative agency is naming. It’s a critical part of the branding process, whether you’re a consumer packaged good… or a high-rise commercial office building. We often drill home the importance of creating the right name for our commercial and residential real estate clients. That’s why we were so interested to read this great piece from BISNOW, titled: What’s In A Name? How And Why Landlords Rebrand Their Buildings. We encourage you to read the full article (see link below for your convenience). And here we’re sharing a few key takeaways:

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