28 East 28th Street: Big Space Requires Big Ideas

By | CRE Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services

Pace Blog_28 East 28th logo28 East 28th Street: Big Space Requires Big Ideas

Our client, George Comfort & Son, has a BIG challenge – and a very unique opportunity: how to market a HUGE block of space at 28 East 28th Street in NoMad.

This is the first time in 20 years that such a monumental block of space came available in the building. With a contiguous block of 377,583 rsf on 8 floors of 55,000 and 33,000 rsf, this is ideal headquarters space. Comfort entrusted Pace to deliver some logical, magical solutions to get the attention of brokers and make them realize the tremendous potential of this space. We love a good challenge – and here’s what we came up with…

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Lesley Lisser of Invesco Real Estate: A Common Ground Conversation

By | Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Lesley Lisser

Lesley Lisser is Director, Asset Management at Invesco Real Estate. She was kind enough to spend some time with us discussing her career and her perspectives on women in real estate, as part of our Common Ground campaign for Gender Equality. We’re pleased to be able to shine a spotlight this year on so many trailblazers like Lesley. These women have paved the way for others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

Lesley Lisser headshot_Pace Blog_Common Ground

Lesley Lisser

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Best Social Media Networks for Commercial & Residential Real Estate

By | Branding & Marketing, CRE Marketing, Pace Services, Residential Real Estate Marketing

Pace Blog_Social Media OptionsWe’re often asked by clients, both in the commercial and residential real estate realms, what we think are the best social media networks for them to use for their businesses. It’s a good question – and a legitimate concern today, with so many social outlets available… and so many others that have come and gone! We’re sort of past the point where clients are asking us if they should even be on social media. These days, it’s pretty well understood and accepted that they need to be there. The big question is WHERE should they be? Read More

Samantha Sax of Elad Group: A Common Ground Conversation

By | Common Ground: Gender Equality, CRE Marketing, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Samantha Sax

Samantha Sax of Elad Group_Pace Advertising Blog_Common Ground Gender Equality Campaign 2017

Samantha Sax, Executive Vice President of Marketing & Design at Elad Group

We’re pleased to present the latest in our Common Ground campaign for Gender Equality. Here, we salute Samantha Sax, Executive Vice President, Marketing and Design at Elad Group, one of the nation’s leading real estate companies. Samantha has an impressive resume, having advanced in some of the industry’s top firms. A true trailblazer, her example and accomplishments are paving the way for other women in the field. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered! Read More

Pace Parent Company WPP Wins Big in Cannes

By | Awards & Honors

 

Pace Blog_Cannes Lions logoBravo & kudos to Pace parent company WPP, for its seventh consecutive win as “World’s Most Creative Parent Company” at the Cannes Lions International Festival of Creativity! The Festival of Creativity brings the creative communications industry together every year in Cannes to learn, network and celebrate. The Lion award is recognized globally as the touchstone for creative excellence in communications. This year, WPP accumulated the highest number of points of any of the advertising and marketing services holding companies, thanks to yet another strong performance from its agencies. Read More

Pace blog_Common Ground_Robyn Reiss

A Conversation with Commercial Observer’s Robyn Reiss

By | Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

Here’s the latest feature in our Common Ground campaign for Gender Equality. All this year, we’re saluting women who are blazing trails in commercial real estate and related fields, paving the way for others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered! We had a great conversation with Robyn Reiss, Executive Director of Commercial Observer, New York’s authority on commercial real estate leasing, financing, deals and culture.

Pace blog_Common Ground_Robin Reiss

Robyn Reiss

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Metro Builders’ 2017 Awards of Excellence

By | Awards & Honors, Pace Creative Spotlight: Our Work, Pace Updates: News, Info & Fun Stuff About Us

Pace blog_Metro Builders Awards of Excellence logoWe’re proud to share that Pace was honored this month by the Metropolitan Builders & Contractors Association of NJ (Metro), at the Metro Builders’ 2017 Awards of Excellence. Metro is a professional trade organization affiliated with the New Jersey Builders Association (NJBA) and the National Association of Home Builders (NAHB). The organization promotes and protects all segments of the residential building industry in the Garden State (Essex, Morris, Union, Somerset, Warren and Hunterdon counties). Every year, Metro honors the work and achievements of its members and associate members. Kudos to all of this year’s winners – and thanks to the association for honoring Pace with five awards this year: Read More