One of our favorite things to do as a creative agency is naming. It’s a critical part of the branding process, whether you’re a consumer packaged good… or a high-rise commercial office building. We often drill home the importance of creating the right name for our commercial and residential real estate clients. That’s why we were so interested to read this great piece from BISNOW, titled: What’s In A Name? How And Why Landlords Rebrand Their Buildings. We encourage you to read the full article (see link below for your convenience). And here we’re sharing a few key takeaways:
We’re proud to salute another pioneering woman in real estate, as part of our ongoing Common Ground campaign for Gender Equality. Janeen Saltman is the founder & president of JKS Events, an international full-service event company. Like all of our Common Ground trailblazers, Janeen has paved a successful path for so many other women to follow. We encourage you to take a few moments to watch Janeen’s videos, to hear her inspiring story and encouraging words!
Digital Drip Campaign Delivers Hot Leads for Boutique Condominium on Fort Lauderdale Beach
How do you generate well-qualified leads for a boutique building of only 23 condominium residences priced from $2 million? That was our challenge, as the Agency of Record for SobelCo’s first luxury condominium, 321 at Water’s Edge. We strategized and quickly recognized that a finely tuned digital drip campaign would do the job. (A drip campaign delivers automated sets of emails and digital ads based on specific timelines or user actions.) Read on to learn how we did it… Read More
We are pleased to present the latest feature in our Common Ground campaign for Gender Equality, spotlighting Linda Alexander.
Linda Alexander is Founder and President of Alexander Marketing. Alexander Marketing is a full-service public relations firm specializing in real estate and related markets. This includes residential, commercial, retail, hospitality, construction, new development, architecture, and interior design.
Like all of our Common Ground women, Linda has blazed a successful trail for so many others to follow. What a delight to talk with her for our Common Ground campaign! We encourage you to take a few moments to watch her video responses and comments. It’s inspiring to hear about her career, her role models, and her advice and encouragement for other women.
We were pleased to attend and be part of The Mann Charitable Foundation‘s 2nd Annual Leading Ladies event on May 7th in Manhattan, held to honor some impressive women in the apparel, real estate, hedge fund, and banking industries. Our own Pace CEO, Cara Faske served as co-chair for this special evening, which was hosted by our good friend Jeff Mann, Director of the Mann Foundation. Read More
Our Common Ground campaign for Gender Equality continues, as we proudly salute another pioneering woman in real estate: Jacky Teplitzky. Jacky is head of the Jacky Teplitzky team at Douglas Elliman Real Estate. As a real estate broker, Jacky has sold more than a billion dollars in Manhattan & Miami real estate. Like all of our Common Ground women, Jacky has paved a successful path for so many others to follow.
This spring, we have a lot to celebrate! We’re proud to announce that last week in Atlantic City, Pace was recognized with four awards at this year’s SAM (Sales & Marketing) Awards celebration! The honors, given by the New Jersey Builders Association, were presented at a ceremony on April 12th at The Golden Nugget Hotel. The SAM Awards are the highest honors within the state of NJ to recognize creative achievement in new home sales and marketing. And this recognition comes on the heels of some other distinguished honors earlier in the year. We were pleased to be honored this year at the SAM Awards in a variety of categories for work we created and produced for Extell Development (www.extell.com) and their project, The Lofts Pier Village, as well as some of our own agency work. Read on!Read More