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Advertising Legends

Clients, Problems and Solutions, Oh My…

By | A Fresh Look at Advertising, Advertising Legends, Food for Thought, Pace Expertise, Pace Updates: News, Info & Fun Stuff About Us

“When a client comes to us with a product, he is, in effect, giving us a problem to be solved… Some of the biggest advertising mistakes are people who imagine they know what the problem is, or they’re not even thinking about it; they’re just coming up with that brilliant idea and trying to force the problem to fit it.” (Mary Wells Lawrence)

Pace Blog_Mary-Wells-Lawrence

Advertising legend, Mary Wells Lawrence

What a great, insightful comment from legendary advertising executive, Mary Wells Lawrence. Lawrence was the founding president of Wells Rich Greene (WRG), an agency known for its creative, innovative, and revolutionary work. A bit of a revolutionary herself, Lawrence was the first female CEO of a company listed on the NY Stock Exchange. Read More