One of our favorite things to do as a creative agency is naming. It’s a critical part of the branding process, whether you’re a consumer packaged good… or a high-rise commercial office building. We often drill home the importance of creating the right name for our commercial and residential real estate clients. That’s why we were so interested to read this great piece from BISNOW, titled: What’s In A Name? How And Why Landlords Rebrand Their Buildings. We encourage you to read the full article (see link below for your convenience). And here we’re sharing a few key takeaways:
Digital Drip Campaign Delivers Hot Leads for Boutique Condominium on Fort Lauderdale Beach
How do you generate well-qualified leads for a boutique building of only 23 condominium residences priced from $2 million? That was our challenge, as the Agency of Record for SobelCo’s first luxury condominium, 321 at Water’s Edge. We strategized and quickly recognized that a finely tuned digital drip campaign would do the job. (A drip campaign delivers automated sets of emails and digital ads based on specific timelines or user actions.) Read on to learn how we did it… Read More
Though encyclopedia-sized books have been filled with SEO best practices, case studies, opinions and misconceptions, it often gets overwhelming to sift through the mountains of information to find simple SEO rules that actually work.
Making matters worse, search engine algorithm evolutions have turned once-successful SEO schemes into punishable offenses, yet many of these tactics continue to be touted as smart optimization.
To combat this misinformation in the seemingly ever-changing world of SEO, we’ve compiled a list of the top 10 SEO rules that have been, and probably will continue to be, the bedrock of any solid SEO strategy. Read More
“The three ingredients of effective advertising are relevance, originality and impact, the initials of which spell out what clients most desire: ROI.”
Reinhard is ranked as one of the top 100 influential people in advertising history. He served as Chief Executive Officer and Chairman of DDB Worldwide Communications Group, and has been Chairman Emeritus of DDB Worldwide since April 2006. Fair to say, he knows a lot about what’s important in advertising – and what matters to clients. We couldn’t agree more with his assessment; especially when it comes to ROI. Let’s take a look at each ingredient in his equation. Read More
Over the years at Pace, we’ve used just about every imaginable tool in the never-ending quest to get results and drive traffic for our many builder clients. One of the most consistently successful tactics has been to develop a robust press release campaign for a new-home community. When the New Jersey Builders Association (NJBA) invited us to submit an article for its Fall 2017 Dimensions newsletter, we drafted our resident PR King, Randy Kershner, to share some thoughts on this subject. Read More
We’re often asked by clients, both in the commercial and residential real estate realms, what we think are the best social media networks for them to use for their businesses. It’s a good question – and a legitimate concern today, with so many social outlets available… and so many others that have come and gone! We’re sort of past the point where clients are asking us if they should even be on social media. These days, it’s pretty well understood and accepted that they need to be there. The big question is WHERE should they be? Read More
We were thrilled to win first place in this year’s Real Estate Marketing Awards (#REMAS) in the category for “Best Real Estate PR Campaign”! #REMAS is a creative competition to recognize and award the best Content Marketing projects, agencies and marketers in the Real Estate industry, presented by The Content Funnel. The winning PR campaign is one in which we strategically crafted content into engaging homeowner testimonial stories, to successfully drive traffic to a new home community. We’re grateful for the honor and also thankful to The Content Funnel for featuring Pace on their blog to discuss this winning campaign. Read more about our campaign in this interview, which we’re happy to share here on our blog as well. Read More
Naming is a challenging but critical component in branding a project or a company. It’s a service we offer our clients and something we do frequently – in fact, we’ve been naming things for decades. Naming is fun, but it can also be frustrating when you’re on your 18th round of names and still nothing has resonated with the client. But when you find that “magic” name – the one that sticks, the one the client loves, the one that’s right… it’s a satisfying feeling and it shapes the direction for all marketing endeavors to follow.