One of our favorite things to do as a creative agency is naming. It’s a critical part of the branding process, whether you’re a consumer packaged good… or a high-rise commercial office building. We often drill home the importance of creating the right name for our commercial and residential real estate clients. That’s why we were so interested to read this great piece from BISNOW, titled: What’s In A Name? How And Why Landlords Rebrand Their Buildings. We encourage you to read the full article (see link below for your convenience). And here we’re sharing a few key takeaways:
Our client, George Comfort & Son, has a BIG challenge – and a very unique opportunity: how to market a HUGE block of space at 28 East 28th Street in NoMad.
This is the first time in 20 years that such a monumental block of space came available in the building. With a contiguous block of 377,583 rsf on 8 floors of 55,000 and 33,000 rsf, this is ideal headquarters space. Comfort entrusted Pace to deliver some logical, magical solutions to get the attention of brokers and make them realize the tremendous potential of this space. We love a good challenge – and here’s what we came up with…
We’re often asked by clients, both in the commercial and residential real estate realms, what we think are the best social media networks for them to use for their businesses. It’s a good question – and a legitimate concern today, with so many social outlets available… and so many others that have come and gone! We’re sort of past the point where clients are asking us if they should even be on social media. These days, it’s pretty well understood and accepted that they need to be there. The big question is WHERE should they be? Read More
A Common Ground Conversation with Samantha Sax
We’re pleased to present the latest in our Common Ground campaign for Gender Equality. Here, we salute Samantha Sax, Executive Vice President, Marketing and Design at Elad Group, one of the nation’s leading real estate companies. Samantha has an impressive resume, having advanced in some of the industry’s top firms. A true trailblazer, her example and accomplishments are paving the way for other women in the field. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered! Read More
HERE’S TO ANOTHER TRAILBLAZER…
We continue our Common Ground campaign for Gender Equality, as we salute the women of real estate! There are so many pioneers in the field; women who have blazed the way for others to follow. We’re proud to shine a spotlight on them. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!
ROXANNE DONOVAN, President – Great Ink Communications
Ms. Donovan is President of Great Ink, one of the country’s leading real estate-focused public relations firms, a business she founded in 1992. Her firm represents the full spectrum of the industry—commercial, residential, finance, legal, construction, design, advisory, information services, and trade organizations in New York and nationally. Read More
Here’s to the Trailblazers!
Our Common Ground campaign for Gender Equality salutes the women of real estate. There are so many pioneers in the field, blazing the way for others to follow. We’re proud to spotlight just a few of them. So here’s to every achievement earned, every milestone passed, and every glass ceiling shattered.
ONAY PAYNE, Portfolio Manager
Ms. Payne is an equity partner at Clarion Partners and a portfolio manager for private equity real estate investments in the U.S. and Mexico. In June 2013, Ms. Payne was honored by the Robert Toigo Foundation as one if its “40 Under 40.” In addition, she was recognized as one of Real Estate Forum Magazine’s “Women of Influence 2010.” Ms. Payne has co-authored research articles published in industry periodicals, including The Industrial Real Estate Letter and Inmobiliare Magazine. Read More
As part of our Common Ground campaign for Gender Equality, Pace proudly salutes the women of real estate! Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered.
Mary Ann Tighe is a true trailblazer: an American commercial real estate broker and CEO of the New York Tri-State Region of CBRE, the world’s largest commercial real estate services firm. The Wall Street Journal has written, “(There is) an exceedingly small club of women who have managed to move to the top of the brokerage business. That club’s most prominent member is Mary Ann Tighe.” Read More
5 Bryant Park is a premier office tower in Midtown Manhattan, featuring impressive views of Bryant Park. The leasing team at Equity Office hired Pace when several floors became available in this trophy building, to help market the space to brokers and potential tenants. The client presented us with three very distinct challenges – and three tremendous opportunities to create some fun and impactful work!
Our client, Equity Office, did some major renovations to their commercial 114 West 41st Street property in NYC this year. Changes included soaring ceilings that were over 12 feet, exposed brick, open pantries, and a new dual-entrance lobby. They also built an exclusive tenant amenity center that features a billiards room, a communal pantry, and a media lounge with bleacher seating. It’s an impressive space – ideal for meetings, private events and screenings. Equity needed to get the word out in the broker community that this hot new amenity space was here, to attract and entice potential tenants. So they enlisted our help.