Category

Food for Thought

Women in Commercial Real Estate, Circa 2017

By | Common Ground: Gender Equality, Food for Thought

Pace Blog_2017It’s 2017. We have a new president, a new administration, a new Congress. We’ve started a completely new chapter in our nation’s history. We’ll leave it to others to speculate and pontificate about where we go from here and how this new leadership will impact various issues in our land. We’re not a political agency and this is not an issue-oriented blog! But this year at Pace, we are dedicating time and resources to explore one issue in particular – Gender Equality  (particularly in the real estate sector) – as part of our parent company’s Common Ground initiative. Read More

Clients, Problems and Solutions, Oh My…

By | A Fresh Look at Advertising, Advertising Legends, Food for Thought, Pace Expertise, Pace Updates: News, Info & Fun Stuff About Us

“When a client comes to us with a product, he is, in effect, giving us a problem to be solved… Some of the biggest advertising mistakes are people who imagine they know what the problem is, or they’re not even thinking about it; they’re just coming up with that brilliant idea and trying to force the problem to fit it.” (Mary Wells Lawrence)

Pace Blog_Mary-Wells-Lawrence

Advertising legend, Mary Wells Lawrence

What a great, insightful comment from legendary advertising executive, Mary Wells Lawrence. Lawrence was the founding president of Wells Rich Greene (WRG), an agency known for its creative, innovative, and revolutionary work. A bit of a revolutionary herself, Lawrence was the first female CEO of a company listed on the NY Stock Exchange. Read More