Category

New Home Marketing

321 at Water’s Edge: Dripping Our Way to Success in Fort Lauderdale

By | Branding & Marketing, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Residential Real Estate Marketing

Digital Drip Campaign Delivers Hot Leads for Boutique Condominium on Fort Lauderdale Beach

321 at Waters Edge logo_Pace blogHow do you generate well-qualified leads for a boutique building of only 23 condominium residences priced from $2 million? That was our challenge, as the Agency of Record for SobelCo’s first luxury condominium, 321 at Water’s Edge. We strategized and quickly recognized that a finely tuned digital drip campaign would do the job. (A drip campaign delivers automated sets of emails and digital ads based on specific timelines or user actions.) Read on to learn how we did it… Read More

South Beach at Long Branch: A Miami Vision for the Jersey Shore

By | New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Residential Real Estate Marketing

South Beach at Long Branch LogoFEM Real Estate has been a leader in developing, owning, and managing commercial real estate across the United States for over forty years. For their first residential project, they are developing South Beach at Long Branch, a very high-end, luxury condo building on the Jersey Shore. South Beach is the highest-priced ultra-luxury, oceanfront residential project in the region – and it’s truly the best of the best.

But FEM had a problem: sales were flat. They recognized that something wasn’t connecting with their brand and their target audience. So they engaged Pace, for help branding and marketing the project. Together, we created a whole new look and brand for South Beach at Long Branch. Here’s what we did.

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How We Helped The Bristol Score Big with Super Bowl Spots

By | New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates: News, Info & Fun Stuff About Us, Residential Real Estate Marketing

Historic Condo Teams Up & Wins Big with Pace

Logo for The Bristol Palm Beach condominium for Pace blogThe Bristol Palm Beach was designed to be the most luxurious waterfront condominium tower to ever overlook exclusive Palm Beach Island. Kudos to developer Flagler Investors LLC. Through their expertise and extraordinary vision, they assembled the perfect team of architects and designers to bring Palm Beach something it has never seen before. When Flagler engaged Pace to help brand and market this visionary project, only a few sales were completed. Our objective was to launch the project going into the Palm Beach season. Then, to carry that momentum through a range of advertising and marketing initiatives that would help lead The Bristol from groundbreaking to sellout. Three seasons – and three Super Bowl spots – later, this historic property has been topped off and is 90% sold out. It has also set its share of records along the way.

Here’s what we did to help Flagler crank up the sales…

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Creative Spotlight: The Lofts Pier Village

By | Awards & Honors, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates: News, Info & Fun Stuff About Us, Residential Real Estate Marketing

The Lofts Pier Village: Not Your Father’s Jersey Shore!

The Lofts Pier Village Logo created by Pace

Logo by Pace

When nationally acclaimed real estate developer Extell Development Company decided to develop its first New Jersey project, they teamed up with renowned Kushner Companies to create The Lofts Pier Village. This new community of high-end condominium residences is located right on the beach in Long Branch, NJ. Their goal was lofty: to change the architectural vocabulary of the Jersey Shore. How? By bringing a chic, modern, urban Manhattan aesthetic to a popular Jersey Shore destination.

To help accomplish this, they called on Pace. We were engaged to create a highly stylized, fully integrated branding campaign for the project. We began by developing a sleek, contemporary logo and elegant artist renderings. From there, we created a website and a high-end brochure. We also developed emails, ads, and everything in between, including a stunning sales center. This modern, chic, appealing campaign has set the tone for the project – and raised the bar for Jersey Shore projects to follow. Read More

Using Press Releases for Your Community: Start Spreading the News

By | Branding & Marketing, New Home Marketing, Pace Expertise, Pace Services, Residential Real Estate Marketing

Pace Blog_Screenshot of NJBA Dimensions Newsletter Article_Fall 2017Start Spreading the News: Let Press Releases Tell the Story of Your Community

Over the years at Pace, we’ve used just about every imaginable tool in the never-ending quest to get results and drive traffic for our many builder clients. One of the most consistently successful tactics has been to develop a robust press release campaign for a new-home community. When the New Jersey Builders Association (NJBA) invited us to submit an article for its Fall 2017 Dimensions newsletter, we drafted our resident PR King, Randy Kershner, to share some thoughts on this subject. Read More

Pace Honored for Best Real Estate PR Campaign

By | Awards & Honors, Branding & Marketing, Media Spotlight: Pace in the News, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates: News, Info & Fun Stuff About Us, Residential Real Estate Marketing

Pace Blog REMAS Award Winner Best PR 20172017 #REMAS Winner: “Best Real Estate PR Campaign”

We were thrilled to win first place in this year’s Real Estate Marketing Awards (#REMAS) in the category for “Best Real Estate PR Campaign”! #REMAS is a creative competition to recognize and award the best Content Marketing projects, agencies and marketers in the Real Estate industry, presented by The Content Funnel. The winning PR campaign is one in which we strategically crafted content into engaging homeowner testimonial stories, to successfully drive traffic to a new home community. We’re grateful for the honor and also thankful to The Content Funnel for featuring Pace on their blog to discuss this winning campaign. Read more about our campaign in this interview, which we’re happy to share here on our blog as well. Read More

Vineyards at Blue Point: Pace Creative Spotlight

By | New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates: News, Info & Fun Stuff About Us, Residential Real Estate Marketing

Pace Blog_The Vineyards at Blue Point Logo_March 2017

We’ve been pleased to work with our friends at Ornstein Leyton Company (OLC) on the branding and marketing of their newest project, Vineyards at Blue Point. And we’re excited to share some of our work here. As one of the only new 55+ lifestyle communities on Long Island, the Vineyards presented an outstanding opportunity for OLC… and for us, as well. Read More

Adrienne Albert: A Common Ground Conversation with the CEO of The Marketing Directors

By | Common Ground: Gender Equality, New Home Marketing, Residential Real Estate Marketing, Trailblazers: Pioneering Women in Real Estate

Pace Blog_Common Ground_MentorAnything but Common!

As part of our Common Ground campaign for Gender Equality, Pace proudly salutes the women of real estate! Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered.

Pace Blog_Common Ground_Adrienne AlbertADRIENNE ALBERT, CEO – The Marketing Directors

Adrienne Albert is nationally recognized as one of the foremost marketing and sales experts in residential real estate. With her firm, The Marketing Directors, Ms. Albert has been personally responsible for the marketing and sales of over $30 billion in residential sales. Read More

How to Promote a Start-Up Community Via a Pre-Sell Marketing Plan

By | New Home Marketing, Pace Expertise

Pace_Blog_RealEstatePace has been around since 1949 – and from our earliest days, we’ve specialized in real estate marketing. Sir Martin Sorrell, CEO of our parent company WPP, said this about Pace a couple of years ago:

“Pace recognized the real estate sector as one with enormous potential, and they seized it at just the right time, carving Pace into one of the foremost real estate agencies… a tremendously successful specialist agency.”

 – Martin Sorrell, 2014

Over the years, we’ve worked with some of the finest builders and developers in the nation and we’ve learned how to successfully market residential and commercial space. We’re pleased to share some of that knowledge and experience on our blog. Here, Pace Senior Vice President Holly Kingsley shares some thoughts about Pre-Sell Marketing for a new-home community… Read More