Category

Pace Services

What’s in a Name?

By Branding & Marketing, Pace Expertise, Pace Services, Pace Updates: News, Info & Fun Stuff About Us

NAMING

pace-blog_namingNaming is a challenging but critical component in branding a project or a company. It’s a service we offer our clients and something we do frequently – in fact, we’ve been naming things for decades. Naming is fun, but it can also be frustrating when you’re on your 18th round of names and still nothing has resonated with the client. But when you find that “magic” name – the one that sticks, the one the client loves, the one that’s right… it’s a satisfying feeling and it shapes the direction for all marketing endeavors to follow.

Read More