Category

Pace Updates: News, Info & Fun Stuff About Us

Creative Spotlight: The Lofts Pier Village

By | Awards & Honors, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates: News, Info & Fun Stuff About Us, Residential Real Estate Marketing | No Comments

The Lofts Pier Village: Not Your Father’s Jersey Shore!

The Lofts Pier Village Logo created by Pace

Logo by Pace

When nationally acclaimed real estate developer Extell Development Company decided to develop its first New Jersey project, they teamed up with renowned Kushner Companies to create The Lofts Pier Village. This new community of high-end condominium residences is located right on the beach in Long Branch, NJ. Their goal was lofty: to change the architectural vocabulary of the Jersey Shore. How? By bringing a chic, modern, urban Manhattan aesthetic to a popular Jersey Shore destination.

To help accomplish this, they called on Pace. We were engaged to create a highly stylized, fully integrated branding campaign for the project. We began by developing a sleek, contemporary logo and elegant artist renderings. From there, we created a website and a high-end brochure. We also developed emails, ads, and everything in between, including a stunning sales center. This modern, chic, appealing campaign has set the tone for the project – and raised the bar for Jersey Shore projects to follow. Read More

Meet Diana Riser, Pace President

By | Pace Expertise, Pace Updates: News, Info & Fun Stuff About Us, The Faces of Pace: Our People

Welcome Diana Riser

There have been a lot of exciting changes happening at Pace lately, including the integration of our New York and Florida offices; the transition of Green Integrated Marketing Services into Pace, FL Division; the launching of our new Miami office; and the appointment of Diana Riser as President, heading up our FL Division! We’re excited to have Diana on board – and we’d like to take a moment to properly welcome her and introduce her to our Pace family, friends and followers.

Read More

Metro Builders’ 2017 Awards of Excellence

By | Awards & Honors, Pace Creative Spotlight: Our Work, Pace Updates: News, Info & Fun Stuff About Us

Pace blog_Metro Builders Awards of Excellence logoWe’re proud to share that Pace was honored this month by the Metropolitan Builders & Contractors Association of NJ (Metro), at the Metro Builders’ 2017 Awards of Excellence. Metro is a professional trade organization affiliated with the New Jersey Builders Association (NJBA) and the National Association of Home Builders (NAHB). The organization promotes and protects all segments of the residential building industry in the Garden State (Essex, Morris, Union, Somerset, Warren and Hunterdon counties). Every year, Metro honors the work and achievements of its members and associate members. Kudos to all of this year’s winners – and thanks to the association for honoring Pace with five awards this year: Read More

Pace Honored for Best Real Estate PR Campaign

By | Awards & Honors, Branding & Marketing, Media Spotlight: Pace in the News, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates: News, Info & Fun Stuff About Us, Residential Real Estate Marketing

Pace Blog REMAS Award Winner Best PR 20172017 #REMAS Winner: “Best Real Estate PR Campaign”

We were thrilled to win first place in this year’s Real Estate Marketing Awards (#REMAS) in the category for “Best Real Estate PR Campaign”! #REMAS is a creative competition to recognize and award the best Content Marketing projects, agencies and marketers in the Real Estate industry, presented by The Content Funnel. The winning PR campaign is one in which we strategically crafted content into engaging homeowner testimonial stories, to successfully drive traffic to a new home community. We’re grateful for the honor and also thankful to The Content Funnel for featuring Pace on their blog to discuss this winning campaign. Read more about our campaign in this interview, which we’re happy to share here on our blog as well. Read More

Vineyards at Blue Point: Pace Creative Spotlight

By | New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates: News, Info & Fun Stuff About Us, Residential Real Estate Marketing

Pace Blog_The Vineyards at Blue Point Logo_March 2017

We’ve been pleased to work with our friends at Ornstein Leyton Company (OLC) on the branding and marketing of their newest project, Vineyards at Blue Point. And we’re excited to share some of our work here. As one of the only new 55+ lifestyle communities on Long Island, the Vineyards presented an outstanding opportunity for OLC… and for us, as well. Read More

Here’s How We Launched Brooklyn’s Hottest New Rental

By | Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates: News, Info & Fun Stuff About Us

Following our work on the successful, speedy lease up of The Giovanni, Red Apple Group engaged Pace to handle the branding and marketing of its newest luxury rental building, The Margo. This chic new luxury rental building happens to be right next door to The Giovanni in Fort Greene, Brooklyn. We’re excited to share that in only one month, over 40 units were leased at The Margo. Here’s how we put our marketing and branding expertise to work successfully on this exciting project!

Pace blog_Margo_entry

Read More