Category

Pace Updates: News, Info & Fun Stuff About Us

Metro Builders’ 2017 Awards of Excellence

By | Awards & Honors, Pace Creative Spotlight: Our Work, Pace Updates: News, Info & Fun Stuff About Us

Pace blog_Metro Builders Awards of Excellence logoWe’re proud to share that Pace was honored this month by the Metropolitan Builders & Contractors Association of NJ (Metro), at the Metro Builders’ 2017 Awards of Excellence. Metro is a professional trade organization affiliated with the New Jersey Builders Association (NJBA) and the National Association of Home Builders (NAHB). The organization promotes and protects all segments of the residential building industry in the Garden State (Essex, Morris, Union, Somerset, Warren and Hunterdon counties). Every year, Metro honors the work and achievements of its members and associate members. Kudos to all of this year’s winners – and thanks to the association for honoring Pace with five awards this year: Read More

Pace Honored for Best Real Estate PR Campaign

By | Awards & Honors, Branding & Marketing, Media Spotlight: Pace in the News, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates: News, Info & Fun Stuff About Us, Residential Real Estate Marketing

Pace Blog REMAS Award Winner Best PR 20172017 #REMAS Winner: “Best Real Estate PR Campaign”

We were thrilled to win first place in this year’s Real Estate Marketing Awards (#REMAS) in the category for “Best Real Estate PR Campaign”! #REMAS is a creative competition to recognize and award the best Content Marketing projects, agencies and marketers in the Real Estate industry, presented by The Content Funnel. The winning PR campaign is one in which we strategically crafted content into engaging homeowner testimonial stories, to successfully drive traffic to a new home community. We’re grateful for the honor and also thankful to The Content Funnel for featuring Pace on their blog to discuss this winning campaign. Read more about our campaign in this interview, which we’re happy to share here on our blog as well. Read More

Vineyards at Blue Point: Pace Creative Spotlight

By | New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates: News, Info & Fun Stuff About Us, Residential Real Estate Marketing

Pace Blog_The Vineyards at Blue Point Logo_March 2017

We’ve been pleased to work with our friends at Ornstein Leyton Company (OLC) on the branding and marketing of their newest project, Vineyards at Blue Point. And we’re excited to share some of our work here. As one of the only new 55+ lifestyle communities on Long Island, the Vineyards presented an outstanding opportunity for OLC… and for us, as well. Read More

Here’s How We Launched Brooklyn’s Hottest New Rental

By | Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates: News, Info & Fun Stuff About Us

Following our work on the successful, speedy lease up of The Giovanni, Red Apple Group engaged Pace to handle the branding and marketing of its newest luxury rental building, The Margo. This chic new luxury rental building happens to be right next door to The Giovanni in Fort Greene, Brooklyn. We’re excited to share that in only one month, over 40 units were leased at The Margo. Here’s how we put our marketing and branding expertise to work successfully on this exciting project!

Pace blog_Margo_entry

Read More

What’s in a Name?

By | Branding & Marketing, Pace Expertise, Pace Services, Pace Updates: News, Info & Fun Stuff About Us

NAMING

pace-blog_namingNaming is a challenging but critical component in branding a project or a company. It’s a service we offer our clients and something we do frequently – in fact, we’ve been naming things for decades. Naming is fun, but it can also be frustrating when you’re on your 18th round of names and still nothing has resonated with the client. But when you find that “magic” name – the one that sticks, the one the client loves, the one that’s right… it’s a satisfying feeling and it shapes the direction for all marketing endeavors to follow.

Read More

Clients, Problems and Solutions, Oh My…

By | A Fresh Look at Advertising, Advertising Legends, Food for Thought, Pace Expertise, Pace Updates: News, Info & Fun Stuff About Us

“When a client comes to us with a product, he is, in effect, giving us a problem to be solved… Some of the biggest advertising mistakes are people who imagine they know what the problem is, or they’re not even thinking about it; they’re just coming up with that brilliant idea and trying to force the problem to fit it.” (Mary Wells Lawrence)

Pace Blog_Mary-Wells-Lawrence

Advertising legend, Mary Wells Lawrence

What a great, insightful comment from legendary advertising executive, Mary Wells Lawrence. Lawrence was the founding president of Wells Rich Greene (WRG), an agency known for its creative, innovative, and revolutionary work. A bit of a revolutionary herself, Lawrence was the first female CEO of a company listed on the NY Stock Exchange. Read More

BRAVA! Cara Faske, Brava Award Winner

By | Awards & Honors, Media Spotlight: Pace in the News, Pace Updates: News, Info & Fun Stuff About Us, The Faces of Pace: Our People

It was a special night for Pace – and especially for our president, Cara Faske, who was one of this year’s Brava Award winners, presented by New York SmartCEO. The Brava Awards celebrate the distinguished achievements of 40 of Greater New York’s top women business leaders. Cara and all the winners were honored at an awards ceremony on July 27, 2016, at Hudson Mercantile, where more than 350 local executives and guests gathered to celebrate their noteworthy achievements.

Read More