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WPP Spotlight

The State of Digital

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Global online media consumption set to overtake TV in 2018 for the first time

State of Digital_Pace Blog_Cover image_WPP-GroupMGroupM logo_Pace blog_state of digitalOur WPP sister agency GroupM, the world’s largest media investment management group, generates a series of publications forecasting global media marketplace futures. Recently, GroupM released their State of Digital report, focusing on the impact of technology and digital capabilities on consumers and advertisers. We thought some of their findings were worth sharing here. Read More