Digital Drip Campaign Delivers Hot Leads for Boutique Condominium on Fort Lauderdale Beach
How do you generate well-qualified leads for a boutique building of only 23 condominium residences priced from $2 million? That was our challenge, as the Agency of Record for SobelCo’s first luxury condominium, 321 at Water’s Edge. We strategized and quickly recognized that a finely tuned digital drip campaign would do the job. (A drip campaign delivers automated sets of emails and digital ads based on specific timelines or user actions.) Read on to learn how we did it…
The Campaign: 321 at Water’s Edge
Rendering of 321 at Water’s Edge, luxury high-rise condo in Fort Lauderdale
To start, we used a proprietary algorithm to find and target potential feeder-market buyers who had searched online in the past seven days for condos $2M+ in Fort Lauderdale. Then, we deployed two emails to these active intenders, followed by a campaign of native ads they saw as they visited social networks and premium real estate purchase research sites (Zillow, Trulia, Apartments.com).
One of the emails we deployed for 321 at Water’s Edge as part of our successful digital drip campaign
Sample banner ad deployed by Pace, retargeting potential buyers for 321 at Water’s Edge
The Results
By the end of the seven-day campaign, traffic had more than quadrupled to the 321 at Water’s Edge website. Once there, these consumers engaged with the site for 316% longer than previous users, while visiting 76% more pages. In total, the campaign delivered 30 hot leads from the search intenders, who took immediate action by providing their name and email address. We were also able to capture the email and postal addresses of more than 7,600 qualified consumers who opened and clicked on the emails, dramatically increasing the number of warm leads in our client’s database. Lead acquisition cost was an impressive $0.18 per qualified, engaged lead.
Need to target potential buyers and generate quality leads for your project? Contact us. We know where and how best to find them.