Casa Marina Residences
Pace was tasked with creating a window into the lifestyle of Casa Marina Residences, while showcasing the exclusivity of living in Key West and the luxurious amenities of the Casa Marina Resort & Beach Club. We achieved this by creating a multi-faceted campaign that honored the history of their well-established brand, while highlighting refreshed, contemporary lifestyle elements. We tapped into the broker audience with a brand message and strategic placement to entice realtors to promote the property. Pace also helped capture qualified buyers with an invitation only event for the 2007 Key West World Championship Power Boat Race participants and VIP’s, taking advantage of the opportunity to reach buyers during this high-profile event.