NAMING

pace-blog_namingNaming is a challenging but critical component in branding a project or a company. It’s a service we offer our clients and something we do frequently – in fact, we’ve been naming things for decades. Naming is fun, but it can also be frustrating when you’re on your 18th round of names and still nothing has resonated with the client. But when you find that “magic” name – the one that sticks, the one the client loves, the one that’s right… it’s a satisfying feeling and it shapes the direction for all marketing endeavors to follow.

Since we are so often engaged in the naming process, and because we’re fascinated with how others come up with names, we found this article from Business Insider very informative, entertaining… and worth sharing. Here, they take a look at how some well-known companies came up with their names. It looks long… but they’re short pieces, very visual and easy to digest. We think you’ll enjoy it.

Oh, and before you ask… how did we (Pace) get our name? Stick around and we’ll tell you at the end of this post…

How 17 famous companies got their quirky names

Skye Gould/Business Insider

Skye Gould/Business Insider

Skye Gould/Business Insider

Skye Gould/Business Insider

Skye Gould/Business Insider

Skye Gould/Business Insider

Skye Gould/Business Insider

Skye Gould/Business Insider

Skye Gould/Business Insider

Skye Gould/Business Insider

Skye Gould/Business Insider

Skye Gould/Business Insider

Skye Gould/Business Insider

Skye Gould/Business Insider

Skye Gould/Business Insider

Skye Gould/Business Insider

Skye Gould/Business Insider

So how did we (Pace) get our name? Fair question! And we wish we had a great story that could warrant our name being included in an article like this! The truth is, when Pace was launched in 1949, our founders just liked the way the name sounded. Short, memorable, punchy. That’s as much as we’ve been told. And those are important aspects of a name, to be sure. But we’ve added some more meaning to the name over the years. “Pace” connotes movement or motion… and that certainly speaks volumes about our agency. We are constantly on the go, in a state of perpetual movement and evolution… changing and adapting to provide new services, new technologies and new creativity. And we like to think that, in many ways, we are not simply keeping pace with others in the industry, but setting the pace… innovating and leading the way for others to follow in terms of creativity and strategy.