Amrit Ocean Resort & Residences
WRS Development
Compass Development Marketing
Singer Island, FL
The Beach is Just the Beginning
Amrit Ocean Resort & Residences is a first of its kind wellness resort and condominiums. They hired pace to ramp up their digital marketing and drive quality leads to their sales team. By revamping the traditional and digital campaigns, sales soared.
Innovative Strategies for Changing Times
Sensitive to the Covid environment, Pace geared the TV spots to focus on wellness with a subtle sales message throughout the summer. By fall, a full-blown digital campaign incorporating both paid search and social media was deployed to support the reopening of the sales center and in-person tours.
Results
This approach increased quality leads and lowered cost per lead heading into 2021. With 2021 total sales of $144M and 2022 Year to date, $46M, the residences are approaching sellout now with Pace leads alone generating five sales at $8.88M in revenue in January alone.
“Pace is very thorough in planning and analyzing data to ensure that the digital marketing strategy is delivering the desired results. It has been a pleasure to work with such a highly talented and positive team. I think that involving the Pace Team in the marketing of the Amrit condos in early 2020 has certainly contributed to the overall success of the project.”
– Matt Rocco, Etech Global Services