It’s 2017. We have a new president, a new administration, a new Congress. We’ve started a completely new chapter in our nation’s history. We’ll leave it to others to speculate and pontificate about where we go from here and how this new leadership will impact various issues in our land. We’re not a political agency and this is not an issue-oriented blog! But this year at Pace, we are dedicating time and resources to explore one issue in particular – Gender Equality (particularly in the real estate sector) – as part of our parent company’s Common Ground initiative. Read More
Following our work on the successful, speedy lease up of The Giovanni, Red Apple Group engaged Pace to handle the branding and marketing of its newest luxury rental building, The Margo. This chic new luxury rental building happens to be right next door to The Giovanni in Fort Greene, Brooklyn. We’re excited to share that in only one month, over 40 units were leased at The Margo. Here’s how we put our marketing and branding expertise to work successfully on this exciting project!
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Happy Holidays, from everyone here at Pace!
We wish you and your loved ones a holiday filled with goodwill and great memories!
We’re pleased to be working with BNE Real Estate Group on their new project, The Club at Pearl River – and proud to share some of our work for this exciting new project. Read More
Holly Kingsley, newly appointed Pace COO
We love when good things happen to good people – and all the better when it’s one of our own! We’re very proud to announce that Holly Kingsley has been named Chief Operations Officer (COO) at Pace! Read More
Social media is not just addictive, it’s practical too. Through social, you are providing information to your “network” fast – but perhaps not fast enough, according to the 3 second rule. Read More
5 Bryant Park is a premier office tower in Midtown Manhattan, featuring impressive views of Bryant Park. The leasing team at Equity Office hired Pace when several floors became available in this trophy building, to help market the space to brokers and potential tenants. The client presented us with three very distinct challenges – and three tremendous opportunities to create some fun and impactful work!
Exterior, 5 Bryant Park, Manhattan. Courtesy: NY Post Brian Zak
We’re proud to share some of our recent work for one of our long-time clients, The Residences at Dockside, a waterfront condominium building in Philadelphia. Dockside recently launched their new website, which has been creatively redesigned by Pace and can be viewed here.
“It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.”
– Morris Hite, Former Chairman, President & CEO, Tracy-Locke
Morris L. Hite, Former Chairman, President & CEO, Tracy-Locke
What a great quote from one of the ad industry’s giants. Read More
Legendary ad man John Caples
“There is no better test of an advertisement than whether or not it actually sells the product! In fact, it is the only true way of determining if your advertisement works.”
— John Caples, Advertising Hall of Fame
Truer words have rarely been spoken in marketing circles. Read More