When it comes to media planning, Nicole’s approach goes beyond simply placing ads. By collaborating with the creative team, she’s able to make bold and effective media recommendations that break through the clutter and get results. With nearly 24 years in the advertising industry, she started her career as a media planner in New York City working with major finance and healthcare related clients including E*TRADE, Goldman Sachs, and WebMD. After moving to Florida in 2001, Nicole honed her planning, negotiating, and purchasing skills while working on accounts for a number of hospitality, healthcare, and government organizations such as VISITFLORIDA, Florida State Lottery, Blue Cross Blue Shield of Florida, UHealth (University of Miami Health Systems), and Florida Power & Light. Never satisfied with the status quo, Nicole utilizes innovative media strategies and placements to not only reach a client’s target audience, but to exceed the client’s expectations. Through in-depth tracking across multiple channels, Nicole ensures client goals and KPIs are met. When not devising media strategies or dreaming up promotional ideas, Nicole loves RVing, biking, boating, fishing and following her foodie senses to whichever new restaurants she can find.