Background
One Seaport Plaza is a premier downtown office building with sweeping views of the East River and direct access to the vibrant South Street Seaport, a neighborhood defined by its mix of history, energy, and waterfront allure. The property’s expansive, efficient floor plates and unmatched location positioned it as a standout opportunity for modern tenants seeking flexibility and inspiration.
Challenge
With several vacant floors, ownership sought to reintroduce One Seaport Plaza to the market with a fresh perspective that would reignite interest among brokers and prospective tenants while showcasing the property’s strengths in a highly competitive leasing landscape.
Solution
We developed a comprehensive marketing campaign built around a simple, powerful idea: “One Seaport Plaza Has It All.” Through strategic messaging, bold visual design, and compelling digital and print materials, we highlighted the building’s best-in-class features, from its panoramic river views and adaptable floor plans to its proximity to the Seaport’s dining, shopping, and cultural offerings.
The Success
Increase in marketing suite tours
A 3-floor block as well as a single floor have been leased within weeks of campaign launch
