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 A WPP Initiative for Gender Equality


Pace proudly salutes the women of real estate! Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered.
Our Common Ground TRAILBLAZERS features spotlight women who have made significant strides in commercial and residential real estate and related fields. We launched the campaign in February 2017, joining with fellow WPP companies to direct attention to the issue of Gender Equality. Pace has been recognized for our Common Ground campaign with feature stories in industry publications, and honored for our efforts last year at the 17th annual “Top Women in Real Estate” gala dinner as “Organization of the Year” by Sokol Media, a women-owned real estate publishing company.

View our latest Common Ground Trailblazers feature:

Alicia Popper, Executive Vice President –

PBC USA Real Estate

Alicia Popper headshot for Pace Common Ground Blog post

Alicia Popper

View all of our Common Ground Trailblazers!



Women and girls represent half of the world’s population, but gender inequality persists everywhere. According to the United Nations, women in the labor market still earn an average of 24% less than men globally. Advancing gender equality is critical for social progress.


WPP, our parent company, has joined with the world’s five other largest advertising and marketing services groups, putting aside competitive differences to launch Common Ground, a major initiative to address the world’s most pressing problems. Common Ground was developed at the suggestion of former UN Secretary-General Ban Ki-moon, in support of the Sustainable Development Goals (SDGs) adopted at the United Nations. As part of this international initiative, each of the groups is focusing on a specific area of the United Nations’ SDGs.

Click here for more on the Common Ground international initiative.

Gender equality is a basic human right. Regardless of our differences, let’s stand on Common Ground… let’s empower every woman and girl… and let’s transform our world!