ABOUT DIDI
With a career spanning over a decade, Didi Martz stands at the forefront of media buying, blending traditional approaches with digital innovation to craft impactful advertising strategies. As a Senior Media Buyer for Pace Advertising, Didi leverages her extensive experience and industry understanding to drive the company’s media buying initiatives, ensuring optimal placement and performance across a diverse media landscape.
Her career trajectory took a significant leap at Live Nation, where she honed her skills in navigating the complexities of live event promotions and advertising. Her success in this arena demonstrated her ability to manage large-scale campaigns and negotiate advantageous deals, setting the stage for her future endeavors.
Further expanding her expertise, Didi played a pivotal role at the Florida Panthers, where she was instrumental in amplifying the team’s presence through strategic media placements. Continuing her love of entertainment, she took a position as Director of Sales & Marketing at Cirque du Soleil. There, she embraced the challenge of promoting an array of performances, utilizing a mix of media channels to reach diverse audiences. Her innovative approaches and creative solutions significantly contributed to record-breaking sales in Washington D.C, Atlanta and Miami, cementing her reputation as a versatile and effective media buyer.
At Pace Advertising, Didi Martz continues to push the boundaries of media buying. Her ability to blend analytical insights with creative thinking allows her to deliver tailored solutions that meet the unique needs of each campaign. Didi’s dedication to staying ahead of industry trends, coupled with her proven track record in both traditional and digital media, makes her a vital asset to the team and a distinguished professional in the field of advertising.