Best 55+ Print Ad and Best 55+ Brochure
Background
Our client saw the potential for a 55+ community in Cutchogue on Long Island’s North Fork—a quieter alternative to the crowded Hamptons. Leveraging our success with a nearby active-adult community, we were engaged to develop a full branding and marketing campaign. This was the first high-end active-adult community in Cutchogue in two decades and the only one on the North Fork.
Challenge
Years of zoning delays and local hesitation over a gated community required a marketing approach that was strategic yet sensitive to the area’s rural character.
Solution
We highlighted Harvest Pointe’s unique blend of farmland, vineyards, waterways, and luxury modern homes. Original local photography showcased the setting, positioning this North Fork community as down-to-earth yet close to NYC.
The Success
The campaign earned multiple NAHB National Gold and Silver Awards for best overall marketing positioning, ad campaign, and website.
Inventory in the multi-phase development sold quickly, with prices rising over 50% during the sales period.
