218 West 18th Street

So we had a challenge: 218 West 18th Street is a building hidden on a side street with no visibility or identity – and we had a client with a limited marketing budget. Bummer. But we’re always up for a challenge! We developed a modest print ad campaign and an email blast. Within a very short period of time, energy drink giant Red Bull leased two floors – a real coup for a building of this size and in this location. To capitalize on that, we could have just announced the deal in commercial real estate media, like others do. But we like to do things a little different than most, so we created and mailed a special package that included cans of Red Bull with a branded message about the building. Now that’s a way to get attention. And it did.