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4 Times Square

We were hired by The Durst Organization to help market 4 Times Square, the former ESPN Zone space at the “crossroads of the world.” For this high-profile Times Square project, we prepared a brochure and also organized an event to promote the space at the annual ICSC trade show in Vegas. Shortly after, the space was rented by retail giant H&M. Mission accomplished. Then, Durst commissioned us to develop branding materials including a website for the Duane Reade space that became available in Times Square. For this one, we focused our messaging on the unparalleled LED billboard branding opportunity that came with the space, located right in the heart of Times Square.