This new 55+ community is located in Cutchogue on the North Fork of Long Island – a quieter, more laid-back part of the island in contrast to the glitzier, crowded, trendy Hamptons. Harvest Pointe is the only development of its type in nearly 20 years that the town allowed to be built and It’s the only high-end active-adult community on the North Fork.
Rimor was familiar with Pace through the work we created for another successful new 55+ community located in a different part of Long Island. They were impressed with our work, so they hired us to create and manage a full branding and marketing campaign for Harvest Pointe, from naming and logo development, to signage, sales center displays, media strategy and placement, brochures, website, video, TV spots, stationery and more.
We created a campaign that captured the unique blend of elements that makes Harvest Pointe so special: the bucolic location with its abundance of farmland, vineyards, and water; and the community itself, designed for today’s 55+ buyer with high-end, luxurious homes and thoroughly modern amenities. Our marketing materials feature original area photography that captured the charming setting.
A Grand Cru Life Amid the Vineyards of the North Fork