JMF Properties is a prominent New Jersey developer with a particular expertise in locating under-valued properties and repositioning and transforming them into thriving communities. One of JMF’s latest projects is QUIN, a luxury residential apartment building located in the Sleepy Hollow area of Plainfield, NJ. With QUIN at Sleepy Hollow, JMF has transformed an old, blighted property into something hip, modern and desirable – a true “lifestyle” community with luxury features and a full suite of high-end amenities.
We created a fun website and brochure designed to reach a range of potential renters, from young professionals who may be warded off by New York City rents, to the LGBT community, to empty-nesters. The common thread among all these demographics is their stylish sensibilities. These are people seeking something different in New Jersey; a unique place to live that matches their distinct personality and worldview, with a chic urban vibe that is more akin to Manhattan than NJ. Our campaign successfully captured this, in a quirky, fun way that appealed to the target markets. And you gotta’ love that dog…