Background
Resolution Real Estate is a New York–based firm led by seasoned industry professionals with deep experience across leasing, asset management, construction management and investment sales. Though established and respected within the industry, the company had done limited marketing and sought a modern brand identity that would reflect its expertise, confidence, and full-service capabilities.
Challenge
The objective was to create a cohesive corporate brand presence from the ground up. It needed to stand out in a crowded marketplace and communicate the firm’s leadership, integrity, and problem-solving ethos to clients, partners, and prospects alike.
Solution
We began with a comprehensive rebrand, developing a bold new logo and positioning line, “For every challenge, there’s Resolution.” This became the foundation of a refreshed identity that was rolled out across all touchpoints, including office graphics, a new landing page, and marketing materials such as pitch books and presentations.
To extend the brand’s presence, we also launched a new podcast, CRE Chats, giving the firm a dynamic platform to share market insights and thought leadership, supported by a strategic social media campaign to grow visibility and engagement.
The Success
The rebrand positioned Resolution Real Estate as a confident, forward-looking player in New York’s commercial real estate landscape.
The new identity and messaging unified the company’s image, reinforced credibility, and established a strong foundation for continued digital and marketing growth, with CRE Chats helping build new relationships and raise the firm’s profile among industry peers.
