Ocean Properties Hotels, Resorts & Affiliates
As one of North America’s largest hotel management and development companies, Ocean Properties Hotels, Resorts & Affiliates operates some of the country’s most recognizable names in tourism, including Marriott, Hilton, Starwood, and IHG. As part of their signature Opal Collection, this family-owned company also operates a number of award-winning independent hotels and resorts.
In need of refreshing new campaigns for two of their most well-known hospitality brands, Ocean Properties chose Pace as their Agency of Record for Sunset Key Cottages and Margaritaville Resort & Marina Key West. After the initial concepts were presented for both properties, Ocean Properties enjoyed the campaigns so much that they awarded us their newest resort as well — Margaritaville Resort Orlando.
For Sunset Key Cottages, we emphasize the secluded beauty of the location, as well as the intimate moments that visitors will share there. With Margaritaville, we employ an overarching concept that’s then broken down into individualized ads, each designed to specifically target three distinct markets: corporate groups, weddings, and leisure travelers.
For all three properties, the messaging and media buys are tailored to reach the right audience at the best time, enabling the client to make the most of their budget during peak and off season.