Newsweek once named Catherine Dazevedo one of the “100 Media Stars of the Future.” Welcome to the future, where she shines bright as head of our media team. Catherine may be all business, but she’s an artist at heart, philosophizing that “good media planning is an artful blend of science, customer insight and business savvy.” She’s also a bit of a media sergeant, firmly believing that marketing dollars be held to the same accountability standards as any other line-item. Our clients love to hear that. Catherine honed her craft with big-name agencies like BBDO and Y&R, providing media leadership and strategic communication insights in a variety of sectors from travel and real estate to packaged goods. Along the way she’s worked with big-name brands like Pizza Hut, DelMonte, Dannon, plus award-winning work for the Atlantis Resort in the Bahamas. When not strategizing or dreaming about media, Catherine can be found on the tennis courts, sailing, or taking her dog George to the dog park. She’s quick to admit that her best work to date is, by far, her son Nolan.