Background
As one of the largest multiple listing services in the Tri-State area, OneKey MLS had already established strong brand recognition across Long Island, Westchester, and the surrounding suburbs. The next step was to expand that awareness into the heart of the city, Manhattan and Brooklyn, connecting directly with both consumers and brokers in one of the world’s most competitive real estate markets.
Challenge
While OneKey MLS was well known outside the city, its visibility within New York’s core markets remained limited. The challenge was twofold: increase awareness among buyers and renters looking for listings, while also strengthening relationships with residential brokers, encouraging them to add listings and subscribe to OneKey’s valuable data and tools.
Solution
We developed a two-pronged campaign that spoke to both audiences with wit, energy, and unmistakable New York personality. Featuring memorable NYC characters, the creative captured the rhythm and authenticity of city life while driving home OneKey’s value as the region’s go-to real estate resource. Media outreach spanned print and digital advertising, remarketing, Performance Max campaigns, OOH, OTT, and cable TV, ensuring a strong, multi-channel presence that met audiences where they lived, worked, and scrolled.
The Success
Engagement and awareness metrics surged across all channels
Website traffic more than doubled during the campaign period
OneKey MLS successfully expanded its footprint into Manhattan and Brooklyn
