26º Brewing

Though the old saying says don’t judge a book by its cover, packaging is still the way many consumers judge products in the competitive craft beer industry. In order to make 26° Brewing stand out from the competition, we used original illustrations to create completely unique works of art that are unlike anything else on the shelf.

Every flagship beer was given its own personality, from Captain Ron to Huck the Pelican. Through shirts, posters and social media content, the illustrated characters have taken on a life of their own, giving a voice to the distinctive beers that they represent.