EAU Palm Beach
Eau Palm Beach, formerly the Ritz Carlton Palm Beach, was in the midst of a change in branding. The resort wanted to welcome families and multi-generational vacationers, while maintaining its place as The Palm Beaches’ ultimate luxury getaway. Pace created two campaigns. One targeted summer drive markets with a message that focused on the family vacation experience. The second campaign was designed to reinforce and educate consumers about the unparalleled level of luxury associated with the Eau name.