When this innovative indoor cycling studio launched in a high-end NYC suburban village, the owner decided to give us a spin to collaborate on their branding strategy and to create all of their marketing materials. At the time, all they had was an interesting name, so we put on our best workout gear and came up with a fun, colorful and energetic campaign for the studio. We started by creating an appropriate logo, to match the circular, colorful and immediately recognizable style of New York City subway line icons. Then we developed material including a stationery package, flyers (both print and digital), a website, and ads for the studio – successfully helping to establish their identity and put them on the map for cyclists, triathletes and anyone looking to “get on board” for a high-intensity cardio workout.