After successfully launching and selling out Pointe100 in Boca Raton, Ascend Properties once again chose Pace as their creative agency partner for its sister community — POINTEMIDTOWN — which is located in the heart of Mainstreet at Midtown in Palm Beach Gardens.
The founders of Ascend — Michael Wohl, Richard Finkelstein, and Dean Borg — have over 100 collective years in the South Florida real estate industry. They have led over $2 Billion of real estate ventures and have developed some of the most sought-after properties in South Florida. So when it comes to launching a new community, Ascend knows that partnering with the right creative agency makes all the difference.
Pace developed and designed outreach materials directed to both consumers and brokers, including e-blasts, direct mail, strategic media placement, and social media, all intended to drive qualified traffic to the sales team.