The Islamorada Resort Collection consists of four premium properties in Islamorada — Postcard Inn Beach Resort & Marina, Pelican Cove Resort & Marina, La Siesta Resort & Marina, and Amara Cay Resort.

These four enticing locations enable guests to experience a range of amenities across each resort, whether it’s a relaxing day lounging on the beach, a tranquil dip in one of the pools, or an oceanic adventure of boating and fishing. The Collection also offers a number of dining options, from casual waterfront fare at Postcard Inn to upscale cuisine at Amara Cay.

Since the resorts are so diverse, we crafted a separate campaign for each one. While these four distinct campaigns gave each resort their own voice, each marketing piece played with expectations, emphasising how each resort delivers the unexpected.