We recently came across this great quote about effective advertising and ROI (Return On Investment) from Advertising Hall of Famer Keith Reinhard:
“The three ingredients of effective advertising are relevance, originality and impact, the initials of which spell out what clients most desire: ROI.”
Keith Reinhard
Reinhard is ranked as one of the top 100 influential people in advertising history. He served as Chief Executive Officer and Chairman of DDB Worldwide Communications Group, and has been Chairman Emeritus of DDB Worldwide since April 2006. Fair to say, he knows a lot about what’s important in advertising – and what matters to clients. We couldn’t agree more with his assessment; especially when it comes to ROI. Let’s take a look at each ingredient in his equation. Read More