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Monthly Archives

September 2017

Stacey Cohen of Co-Communications: A Common Ground Conversation

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Stacey Cohen

Stacey Cohen_Pace Blog_Common Ground

Stacey Cohen, CEO & President, Co-Communications

Stacey Cohen is CEO and President of Co-Communications, an award-winning, full-service marketing and public relations firm. She founded her firm in 1997 and serves clients across diverse industries, with a special interest in real estate. Stacey has been featured in a variety of national and local publications, including Entrepreneur Magazine, Crain’s, Sales & Marketing and more. She chairs the Marketing Communications Council of the Business Council of Westchester. And she’s a Huffington Post blogger on Personal Branding. On top of all that, Stacey is also the next woman to be featured in our series of Common Ground TRAILBLAZERS videos! This campaign spotlights women who have made significant strides in commercial and residential real estate and related fields. Read More

Using Press Releases for Your Community: Start Spreading the News

By Branding & Marketing, New Home Marketing, Pace Expertise, Pace Services, Residential Real Estate Marketing

Pace Blog_Screenshot of NJBA Dimensions Newsletter Article_Fall 2017Start Spreading the News: Let Press Releases Tell the Story of Your Community

Over the years at Pace, we’ve used just about every imaginable tool in the never-ending quest to get results and drive traffic for our many builder clients. One of the most consistently successful tactics has been to develop a robust press release campaign for a new-home community. When the New Jersey Builders Association (NJBA) invited us to submit an article for its Fall 2017 Dimensions newsletter, we drafted our resident PR King, Randy Kershner, to share some thoughts on this subject. Read More

Lois Weiss, Commercial Real Estate Columnist: A Common Ground Conversation

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Lois Weiss

Lois Weiss is a respected, highly lauded commercial real estate reporter for the New York Post and columnist for Bisnow Media. She has covered New York City real estate for more than two decades and is a past president of the National Association of Real Estate Editors. She’s also the next woman to be featured in our series of Common Ground TRAILBLAZERS videos, spotlighting women who have made significant strides in commercial and residential real estate and related fields. We spent some time with Lois discussing her career and her perspective as a woman writing about the real estate field.

Lois Weiss headshot for Pace Advertising Common Ground blog post

Lois Weiss

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