Skip to main content
search
Category

Residential Real Estate Marketing

Nov 02
Love0

Amrit Ocean Resort & Residences: Digital Marketing Success Story

By Residential Real Estate Marketing

OBJECTIVE

Amrit Ocean Resort & Residences, the first of its kind wellness resort and residences, hired Pace to ramp up their residential digital marketing and drive quality leads to their sales team.

STRATEGY

By revamping the traditional and digital campaigns, sales soared. Sensitive to the Covid environment TV spots focused on wellness with a subtle sales message throughout the summer of 2020. By fall a full-blown digital campaign, incorporating both paid search and social media, was deployed to support the reopening of the sales center and in-person tours. In partnership with the expertise of the Compass New Development sales team, Pace utilized proprietary technology to optimize the campaigns.  This resulted in increased quality leads and lower cost per lead heading into 2021.  

Read More

May 24
Love0

321 at Water’s Edge: Dripping Our Way to Success in Fort Lauderdale

By Branding & Marketing, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Residential Real Estate Marketing

Digital Drip Campaign Delivers Hot Leads for Boutique Condominium on Fort Lauderdale Beach

321 at Waters Edge logo_Pace blogHow do you generate well-qualified leads for a boutique building of only 23 condominium residences priced from $2 million? That was our challenge, as the Agency of Record for SobelCo’s first luxury condominium, 321 at Water’s Edge. We strategized and quickly recognized that a finely tuned digital drip campaign would do the job. (A drip campaign delivers automated sets of emails and digital ads based on specific timelines or user actions.) Read on to learn how we did it… Read More

Apr 30
Love0

Douglas Elliman’s Jacky Teplitzky: Blazing a Trail for Women in Real Estate

By Common Ground: Gender Equality, Residential Real Estate Marketing, Trailblazers: Pioneering Women in Real Estate

Our Common Ground campaign for Gender Equality continues, as we proudly salute another pioneering woman in real estate: Jacky Teplitzky. Jacky is head of the Jacky Teplitzky team at Douglas Elliman Real Estate. As a real estate broker, Jacky has sold more than a billion dollars in Manhattan & Miami real estate. Like all of our Common Ground women, Jacky has paved a successful path for so many others to follow.

Jacky Teplitzky_Pace Common Ground Campaign 2018

Jacky Teplitzky

Read More

Apr 09
Love0

South Beach at Long Branch: A Miami Vision for the Jersey Shore

By New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Residential Real Estate Marketing

South Beach at Long Branch LogoFEM Real Estate has been a leader in developing, owning, and managing commercial real estate across the United States for over forty years. For their first residential project, they are developing South Beach at Long Branch, a very high-end, luxury condo building on the Jersey Shore. South Beach is the highest-priced ultra-luxury, oceanfront residential project in the region – and it’s truly the best of the best.

But FEM had a problem: sales were flat. They recognized that something wasn’t connecting with their brand and their target audience. So they engaged Pace, for help branding and marketing the project. Together, we created a whole new look and brand for South Beach at Long Branch. Here’s what we did.

Read More

Mar 07
Love0

How We Helped The Bristol Score Big with Super Bowl Spots

By New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates, Residential Real Estate Marketing

Historic Condo Teams Up & Wins Big with Pace

Logo for The Bristol Palm Beach condominium for Pace blogThe Bristol Palm Beach was designed to be the most luxurious waterfront condominium tower to ever overlook exclusive Palm Beach Island. Kudos to developer Flagler Investors LLC. Through their expertise and extraordinary vision, they assembled the perfect team of architects and designers to bring Palm Beach something it has never seen before. When Flagler engaged Pace to help brand and market this visionary project, only a few sales were completed. Our objective was to launch the project going into the Palm Beach season. Then, to carry that momentum through a range of advertising and marketing initiatives that would help lead The Bristol from groundbreaking to sellout. Three seasons – and three Super Bowl spots – later, this historic property has been topped off and is 90% sold out. It has also set its share of records along the way.

Here’s what we did to help Flagler crank up the sales…

Read More

Feb 01
Love1

A Conversation with Abbie Newman

By Common Ground: Gender Equality, Residential Real Estate Marketing, Trailblazers: Pioneering Women in Real Estate
Abbie Newman, featured in Pace Common Ground Blog

Abbie Newman

We’re pleased to present the latest interview in our Common Ground campaign for Gender Equality, featuring Abbie Newman. Abbie is President of LIVunLtd, a global luxury amenity services company. She has spent over two decades working at renowned luxury hotels around the globe. And like all of our Common Ground trailblazers, Abbie is a true pioneer in so many ways.

It’s our honor to shine the spotlight on women like Abbie, who are anything but common! They have paved the way for so many other women to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered! Read More

Jan 16
Love2

A Common Ground Conversation with Carole Bloom

By Common Ground: Gender Equality, Residential Real Estate Marketing, Trailblazers: Pioneering Women in Real Estate
Headshot of Carole Bloom for Pace Common Ground Blog

Carole Bloom

We’re proud to honor Carole Bloom as part of our Common Ground campaign for Gender Equality. Carole is founder and president of The Bloomstone Group, a New York-based boutique real estate advisory, sales and marketing firm. Like all of the women featured in our Common Ground campaign, Carole is an inspiration. Through her work and her career, she has paved the way for other women to follow.

Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered! Read More

Jan 10
Love0

Creative Spotlight: The Lofts Pier Village

By Awards & Honors, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates, Residential Real Estate Marketing

The Lofts Pier Village: Not Your Father’s Jersey Shore!

The Lofts Pier Village Logo created by Pace

Logo by Pace

When nationally acclaimed real estate developer Extell Development Company decided to develop its first New Jersey project, they teamed up with renowned Kushner Companies to create The Lofts Pier Village. This new community of high-end condominium residences is located right on the beach in Long Branch, NJ. Their goal was lofty: to change the architectural vocabulary of the Jersey Shore. How? By bringing a chic, modern, urban Manhattan aesthetic to a popular Jersey Shore destination.

To help accomplish this, they called on Pace. We were engaged to create a highly stylized, fully integrated branding campaign for the project. We began by developing a sleek, contemporary logo and elegant artist renderings. From there, we created a website and a high-end brochure. We also developed emails, ads, and everything in between, including a stunning sales center. This modern, chic, appealing campaign has set the tone for the project – and raised the bar for Jersey Shore projects to follow. Read More

Sep 22
Love0

Using Press Releases for Your Community: Start Spreading the News

By Branding & Marketing, New Home Marketing, Pace Expertise, Pace Services, Residential Real Estate Marketing

Pace Blog_Screenshot of NJBA Dimensions Newsletter Article_Fall 2017Start Spreading the News: Let Press Releases Tell the Story of Your Community

Over the years at Pace, we’ve used just about every imaginable tool in the never-ending quest to get results and drive traffic for our many builder clients. One of the most consistently successful tactics has been to develop a robust press release campaign for a new-home community. When the New Jersey Builders Association (NJBA) invited us to submit an article for its Fall 2017 Dimensions newsletter, we drafted our resident PR King, Randy Kershner, to share some thoughts on this subject. Read More

Aug 01
Love0

Best Social Media Networks for Commercial & Residential Real Estate

By Branding & Marketing, CRE Marketing, Pace Services, Residential Real Estate Marketing

Pace Blog_Social Media OptionsWe’re often asked by clients, both in the commercial and residential real estate realms, what we think are the best social media networks for them to use for their businesses. It’s a good question – and a legitimate concern today, with so many social outlets available… and so many others that have come and gone! We’re sort of past the point where clients are asking us if they should even be on social media. These days, it’s pretty well understood and accepted that they need to be there. The big question is WHERE should they be? Read More

Close Menu