Amrit Ocean Resort & Residences, the first of its kind wellness resort and residences, hired Pace to ramp up their residential digital marketing and drive quality leads to their sales team.
By revamping the traditional and digital campaigns, sales soared. Sensitive to the Covid environment TV spots focused on wellness with a subtle sales message throughout the summer of 2020. By fall a full-blown digital campaign, incorporating both paid search and social media, was deployed to support the reopening of the sales center and in-person tours. In partnership with the expertise of the Compass New Development sales team, Pace utilized proprietary technology to optimize the campaigns. This resulted in increased quality leads and lower cost per lead heading into 2021.