432 Park Avenue is one of NYC’s most recognizable buildings–and one of the tallest residential buildings in the western hemisphere. At the base of this iconic tower is 36 East 57th Street and 40 East 57th Street. This elegant new boutique building offers sophisticated office floors and retail space respectively. The prestigious midtown location, directly across from The Four Seasons Hotel, is ideal for high-end office and retail tenants. Pace was hired to create the brand and to market this spectacular new space.
We’re proud to salute another pioneering woman in real estate, as part of our ongoing Pace Common Ground campaign for Gender Equality. Daria Salusbury is the founder, President & CEO of Salusbury & Co., a premiere real estate development, branding, and marketing firm. Like all of our Pace Common Ground trailblazers, Daria has paved a successful path for so many other women to follow. We encourage you to take a few moments to view Daria’s videos, to hear her inspiring story and encouraging words!
“The space is great, but is there a coffee bar and wine lounge?”
Look through a commercial real estate (CRE) industry publication or website these days, like Bisnow, The Commercial Observer, South Florida Business Journal, Real Estate Weekly, or The Real Deal, and you’ll see ad after ad touting available office space. We know, because we create a lot of those ads! That’s nothing new. But lately, one of the things you’ll notice about these ads is how many of them are promoting the variety and uniqueness of a building’s office amenities.
We work with many developers, commercial and residential. So we understand the importance of marketing amenities. But the practice of developing and marketing unique office amenities to potential commercial tenants has really been a recent trend – and it’s taking off like a rocket.
One of our favorite things to do as a creative agency is naming. It’s a critical part of the branding process, whether you’re a consumer packaged good… or a high-rise commercial office building. We often drill home the importance of creating the right name for our commercial and residential real estate clients. That’s why we were so interested to read this great piece from BISNOW, titled: What’s In A Name? How And Why Landlords Rebrand Their Buildings. We encourage you to read the full article (see link below for your convenience). And here we’re sharing a few key takeaways:
28 East 28th Street: Big Space Requires Big Ideas
Our client, George Comfort & Son, has a BIG challenge – and a very unique opportunity: how to market a HUGE block of space at 28 East 28th Street in NoMad.
This is the first time in 20 years that such a monumental block of space came available in the building. With a contiguous block of 377,583 rsf on 8 floors of 55,000 and 33,000 rsf, this is ideal headquarters space. Comfort entrusted Pace to deliver some logical, magical solutions to get the attention of brokers and make them realize the tremendous potential of this space. We love a good challenge – and here’s what we came up with…
We’re often asked by clients, both in the commercial and residential real estate realms, what we think are the best social media networks for them to use for their businesses. It’s a good question – and a legitimate concern today, with so many social outlets available… and so many others that have come and gone! We’re sort of past the point where clients are asking us if they should even be on social media. These days, it’s pretty well understood and accepted that they need to be there. The big question is WHERE should they be? Read More
A Common Ground Conversation with Samantha Sax
We’re pleased to present the latest in our Common Ground campaign for Gender Equality. Here, we salute Samantha Sax, Executive Vice President, Marketing and Design at Elad Group, one of the nation’s leading real estate companies. Samantha has an impressive resume, having advanced in some of the industry’s top firms. A true trailblazer, her example and accomplishments are paving the way for other women in the field. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered! Read More
HERE’S TO ANOTHER TRAILBLAZER…
We continue our Common Ground campaign for Gender Equality, as we salute the women of real estate! There are so many pioneers in the field; women who have blazed the way for others to follow. We’re proud to shine a spotlight on them. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!
ROXANNE DONOVAN, President – Great Ink Communications
Ms. Donovan is President of Great Ink, one of the country’s leading real estate-focused public relations firms, a business she founded in 1992. Her firm represents the full spectrum of the industry—commercial, residential, finance, legal, construction, design, advisory, information services, and trade organizations in New York and nationally. Read More
Here’s to the Trailblazers!
Our Common Ground campaign for Gender Equality salutes the women of real estate. There are so many pioneers in the field, blazing the way for others to follow. We’re proud to spotlight just a few of them. So here’s to every achievement earned, every milestone passed, and every glass ceiling shattered.
ONAY PAYNE, Portfolio Manager
– Clarion Partners
Ms. Payne is an equity partner at Clarion Partners and a portfolio manager for private equity real estate investments in the U.S. and Mexico. In June 2013, Ms. Payne was honored by the Robert Toigo Foundation as one if its “40 Under 40.” In addition, she was recognized as one of Real Estate Forum Magazine’s “Women of Influence 2010.” Ms. Payne has co-authored research articles published in industry periodicals, including The Industrial Real Estate Letter and Inmobiliare Magazine. Read More
Anything but Common!
As part of our Common Ground campaign for Gender Equality, Pace proudly salutes the women of real estate! Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered.
MARY ANN TIGHE, CEO–CBRE NY Tri-State Region
Mary Ann Tighe is a true trailblazer: an American commercial real estate broker and CEO of the New York Tri-State Region of CBRE, the world’s largest commercial real estate services firm. The Wall Street Journal has written, “(There is) an exceedingly small club of women who have managed to move to the top of the brokerage business. That club’s most prominent member is Mary Ann Tighe.” Read More