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Our Work: Check Out Dockside’s New & Improved Website

By April 20, 2016August 19th, 2016Pace Creative Spotlight: Our Work, Pace Expertise

We’re proud to share some of our recent work for one of our long-time clients, The Residences at Dockside, a waterfront condominium building in Philadelphia. Dockside recently launched their new website, which has been creatively redesigned by Pace and can be viewed here.

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Because of all the competitive new construction happening in Philadelphia, Dockside recognized that a digital facelift would be important in remaining relevant to prospective buyers. By refreshing their strategy and appearance, we’re aiming to connect Dockside in a stronger way with their homeowners and increase engagement with prospective homeowners – broadening and strengthening their influence in a competitive market.


One of the critical changes and improvements to the new site was to make sure it was responsive to any screen size. We also wanted it to be much more user-friendly and easier to navigate through content, so prospective residents can find information quickly and conveniently. The new site offers large, easy-to-read, downloadable floorplans, complete with all available pricing. Dockside happens to offer some of the best views in Philadelphia, including river and city skyline views, so we wanted to make sure there was a section of the new site completely dedicated to those beautiful, sprawling views, giving visitors vantage points from each side of their building.

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With the launch of this new website, we’re kicking off a rebranding initiative for Dockside, tying their new and improved look together across all platforms – print ads, social media, and online marketing. We worked with The Residences at Dockside to create a cohesive, consistent voice across all marketing fronts; carefully and thoughtfully showcasing their imaginative home designs, resort-style amenities, unbeatable waterfront location, and unparalleled customer service. Take a look and let us know what you think!

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