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A Fresh Look at Advertising

Aug 20
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4 Ways to Reach Millennials

By A Fresh Look at Advertising, Branding & Marketing

Whether you call them Millennials or Generation Y, this diverse group could be your new target market. Born between 1980 and 2000, Millennials are ripe to be lifelong loyal customers to whichever business understands them the best.

Millennials on their devices_Pace Blog_2018Totaling over 87 million individuals, Millennials already outnumber Baby Boomers.1 Within five years, they will be half the workforce and will represent one-third of all retail spending.2 Though Millennials may not seem like your business’s prototypical demographic, they offer a tremendous opportunity for brands that know how to reach them. Read More

Mar 26
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SEO

Top 10 Essential SEO Rules: The Basics of Search Engine Optimization

By A Fresh Look at Advertising, Branding & Marketing, Food for Thought, Pace Expertise

Though encyclopedia-sized books have been filled with SEO best practices, case studies, opinions and misconceptions, it often gets overwhelming to sift through the mountains of information to find simple SEO rules that actually work.

Making matters worse, search engine algorithm evolutions have turned once-successful SEO schemes into punishable offenses, yet many of these tactics continue to be touted as smart optimization.

To combat this misinformation in the seemingly ever-changing world of SEO, we’ve compiled a list of the top 10 SEO rules that have been, and probably will continue to be, the bedrock of any solid SEO strategy. Read More

Jan 24
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What Matters Most in Advertising: ROI

By A Fresh Look at Advertising, Branding & Marketing, Food for Thought, Pace Expertise

Image of ROI with bullseye in center for Pace Advertising BlogWe recently came across this great quote about effective advertising and ROI (Return On Investment) from Advertising Hall of Famer Keith Reinhard:

“The three ingredients of effective advertising are relevance, originality and impact, the initials of which spell out what clients most desire: ROI.”

Headshot of Keith Reinhard for Pace Advertising Blog on ROI

Keith Reinhard

Reinhard is ranked as one of the top 100 influential people in advertising history. He served as Chief Executive Officer and Chairman of DDB Worldwide Communications Group, and has been Chairman Emeritus of DDB Worldwide since April 2006. Fair to say, he knows a lot about what’s important in advertising – and what matters to clients. We couldn’t agree more with his assessment; especially when it comes to ROI. Let’s take a look at each ingredient in his equation. Read More

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